
About this program
BA - Sports Management
International sponsorship and corporate competition have transformed sports into a multibillion-euro industry. International sports have set trends and redefined boundaries in international politics and cross-cultural communication, as well as trademark rights and financial models. This field requires professionals with specific sports management skills combined with an entrepreneurial mindset and deep business and financial understanding. Students acquire specific skills to meet the challenges of this competitive environment through courses in negotiation, sponsorship and broadcasting, among others.
Admission requirements
The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.
Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student’s qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.
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Learn moreProgram content
Year 1
Semester 1
- Foundations of Business Management
- Marketing Management
- Written Communication Skills
- Accounting I
- Microeconomics
- Elementary Calculus
- IT Software for Business
- Environmental Sustainability
- Crafting Your Future: Your Time at EU
Semester 2
- Ethics in Business
- Oral Communication Skills
- Accounting II
- Macroeconomics
- Business Law
- Mathematics of Finance
- Applied Management Statistics
- Advertising, Media & Branding
- Crafting Your Future: Your Time at EU
Semester 3
- Strategic Marketing
- Business Finance I
- Human Resources Management
- Production Management
- Entrepreneurship & New Venture Creation
- Management Information Systems
- Digital Business
- Sports Socialogy
- Public and Media Relations in Sport
- Research Methods I
- Crafting Your Future: Personal Development
Year 2
Semester 4
- Global Economics
- Business Finance II
- Social Media Marketing
- Financial Markets
- Consumer Behaviour
- Sales and Purchasing Management
- Sports Psychology
- Event Management
- Sports Broadcasting
- Research Methods II
- Crafting Your Future: Personal Development
Semester 5
- Global Economics
- Financial Statement Analysis
- Negotiation
- Small Business Management
- Corporate Finance
- Industrial Marketing
- Sports Data & Analysis
- Sports Marketing
- Lega & Ethical Issues in Sport
- Crafting Your Future: Personal Development
Semester 6
- Global Business & Strategy
- The Business Consultancy Project Part I
- Marketing Across Cultures
Semester 7
- Developing Leadership & Management
- The Business Consultancy Project Part II
- International Entrepreneurship
Graduation
- Research Methods
- Dissertation Seminars
- Final Cases: Marketing/Specialization
- Dissertation
Diploma of Advanced Studies
- Strategic Management
- Budgeting & Control
- Organizational Communication
- Cases in Marketing
- Cases in Sports Management
- Sponsoring & Sports Communications
- Interantional Sports Management
- Sports Career Development
- Sports Facility Planning
- Crafting Your Future: Personal Development
Scholarships & funding
Several scholarship options are available. Please check the institute website for more information.
Tuition
Tuition fee per semester: € 6,450
Qualification
Credits: 240 ECTS
Degree Awarded
- A university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- A bachelor’s degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
- A state-recognized BA (Hons) in Business Management from University of Derby, U.K.
Learning Outcomes
The program combines knowledge of the sports world with business and management courses, based upon a foundation of real-world case studies. In addition, students who take this program will also:
- Gain insight and knowledge of new developments in the professional and recreational sports industries.
- Apply theoretical knowledge to practical business situations, simulated by case studies.
- Understand current business issues through required readings and research.
- Demonstrate proficient oral and written communications skills.
Career paths
The Bachelor of Arts in Sports degree provides students with fundamental business knowledge as well as a specialist skillset in the sports sector including sports broadcasting and event management. Students who successfully complete this degree may be interested in the following job positions:
- Sports Marketer
- Event Coordinator
- Sponsorship Manager
- Contract Negotiation Manager
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About this institute

Welcome to EU Business School
The EU Group (EU) is a network of professionally-accredited, multicultural, high-ranking business schools established in 1973. We have campuses in Barcelona, Geneva, Munich well as our Digital campus. In addition to small, dynamic classes offered in English, EU students also...
Why study at EU Business School Barcelona
- International: Our student body comprises more than 100 nationalities, with 98% of students speaking two or more languages.
- Small class sizes: Greater interaction between students and faculty guarantees heightened academic achievement.
- Experiential learning: The case study method and a pragmatic approach are two of our most effective tools.
- Outstanding faculty: Our team is composed of highly qualified academics, entrepreneurs, consultants and business leaders.
- Ranked among the best: Programs within our network are consistently featured in the top tier of global and European rankings.
- Building a business personality: We are committed to encouraging students to build the most valuable brand they can market: themselves.
Contact info
EU Business School Barcelona
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