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MBA - Communication & PR

EU Business School Online
Program overview
1 year
Full time/part time
Master's degree
Start dates
Online / distance program
October 2020  (English)
January 2021  (English)
March 2021  (English)
October 2021  (English)
January 2022  (English)
March 2022  (English)

Program description

MBA - Communication & PR

The skills required for communication and public relations have been drastically redefined by changes in social and digital media. Professionals in the field are required to coordinate increasingly complex public relations campaigns now that the consumer and brand are so interconnected. The Online MBA in Communication & Public Relations program will provide students with the skill-set to stay ahead of current trends and apply the latest technologies and communication strategies.

Students will explore marketing and communications as essential components of a business plan, discover how to develop relationships in business that benefit all stakeholders, as well as how to create successful communication and public relations strategies.

The course is also offered in Barcelona, Geneva, and Montreux.

Admission requirements

  • 1 certified copy of Bachelor's Degree and transcripts

  • Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent

Candidates who wish to apply for the MBA dual qualification in Switzerland and Barcelona or for the MBA program in Munich, must have 2+ years of professional work experience in addition to the requirements listed above.

For more information about admission requirements, please visit the business school website.


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Program content

Term I

  • Management Skills
  • Organizational Behavior
  • Managerial Accounting
  • Marketing
  • Quantitative Business Methods
  • Negotiation (seminar)
  • Business Law (seminar)
  • Crafting Your Future

Term II

  • Finance
  • Human Resources Management
  • Global Economics
  • Strategic Management
  • Management Information Systems
  • Business Strategy Simulation
  • Career Planning (seminar)
  • Communication Skills (seminar)
  • Crafting Your Future

Term III

  • Public Speaking & Public Communication
  • Public Relations
  • Organizational Communication
  • Mass Media Strategy, Planning & Media Law
  • Practical Applications in Public Relations

Qualification

During this program, students will learn how to:

  • Incorporate a marketing plan as an essential part of a business plan.
  • Drive a company forward with a solid communication strategy.
  • Use new digital techniques to develop relationships.

Degree Awarded

  • A state-recognized, university MBA degree accredited by Universidad Católica San Antonio de Murcia (UCAM), Spain (título propio)
  • A degree from EU Business School Switzerland that is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua

Career opportunities

Companies across all fields have significant use for individuals with a Communication and Public Relations MBA degree as they are versatile and useful in almost any field. Students who major in this could become:

  • Campaign coordinators
  • Media consultants
  • Development officers
  • Communications manager

Request info

Want to know more about this program, MBA - Communication & PR? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

EU Business School Online

EU Business School Online 

Education is constantly evolving and pursuing a degree online is now seen as an excellent alternative to on-campus programs. Through state-of-the-art technology and an increasingly interconnected world, EU Business School is at the forefront of business tuition. Our online courses...


Read more about this school

Why study at EU Business School Online

The EU Business School online campus offers an international, flexible, and hands-on learning experience guided by the brightest minds from all over the world. EU Business School Online has a student-led approach to learning, designed to allow students to really take charge of their success. Students learn dynamically through live interactive classes in the virtual classroom and are able to prepare materials, readings, videos, and assignments at their own pace; making it easy to maintain a balance between work, life and study.

The online experience transcends the limitations of time zones and geographical locations, so that wherever you are, you can immerse yourself in a learning environment where your experience and ideas have a voice. Open your mind to new cultures and new ways of thinking about business through EU's online programs, make lifelong friends and establish a network of important contacts from around the world. Online education offers the ideal solution for professionals searching for quality education that can be easily adapted to busy lives.

Request information

Want to know more about MBA - Communication & PR? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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