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MBA - Communication & PR

EU Business School Montreux
Program overview
1 year
Full time/part time
Master's degree
Scholarships available
Start dates
Montreux
October 2020  (English)
January 2021  (English)
March 2021  (English)
October 2021  (English)
January 2022  (English)
March 2022  (English)

Program description

MBA - Communication & PR

The skills required for communication and public relations have been drastically redefined by changes in social and digital media. Professionals in the field are required to coordinate increasingly complex public relations campaigns now that the consumer and brand are so interconnected. The MBA in Communication & Public Relations program will provide students with the skill-set to stay ahead of current trends and apply the latest technologies and communication strategies.

Students will explore marketing and communications as essential components of a business plan, discover how to develop relationships in business that benefit all stakeholders, as well as how to create successful communication and public relations strategies.

The course is also offered in Barcelona, Geneva and online.

Admission requirements

  • 1 certified copy of high school diploma.
  • Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native or equivalent.
  • Minimum five years of successful managerial experience.
  • Applicants must be aged 25 years or older.

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Program content

Term I

  • Management Skills
  • Organizational Behavior
  • Managerial Accounting
  • Marketing
  • Quantitative Business Methods
  • Negotiation (seminar)
  • Business Law (seminar)
  • Crafting Your Future

Term II

  • Finance
  • Human Resources Management
  • Global Economics
  • Strategic Management
  • Management Information Systems
  • Business Strategy Simulation
  • Career Planning (seminar)
  • Communication Skills (seminar)
  • Crafting Your Future

Term III

  • Public Speaking & Public Communication
  • Public Relations
  • Organizational Communication
  • Mass Media Strategy, Planning & Media Law
  • Practical Applications in Public Relations

Qualification

During this program, students will learn how to:

  • Incorporate a marketing plan as an essential part of a business plan.
  • Drive a company forward with a solid communication strategy.
  • Use new digital techniques to develop relationships.

Degree Awarded

  • A state-recognized, university MBA degree accredited by Universidad Católica San Antonio de Murcia (UCAM), Spain (título propio)
  • A degree from EU Business School Switzerland that is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua

Career opportunities

Graduates of the MBA in Communication & Public Relations program in Montreux will have the necessary skills to go on to pursue a career as:

  • Campaign coordinators
  • Media consultants
  • Development officers
  • Communications manager

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Want to know more about this program, MBA - Communication & PR? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

EU Business School Montreux

Study abroad at EU Business School Montreux – a top international business school!

Established in 1973, EU Business School (EU) is a triple-accredited, multicampus, international business school that is a member of the EU Group. In addition to small, dynamic classes offered in English, EU students also enjoy an international environment while getting...


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Contact info

EU Business School Montreux

EU Montreux Campus, Villa Ormond
Rue du Lac 18
1815 Clarens, Montreux
Switzerland

 Show phone number
montreux.euruni.edu Program webpage

Request information

Want to know more about MBA - Communication & PR? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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