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BA - Communication & PR

EU Business School Montreux
Program overview
3 years
Full time
Bachelor's degree
Scholarships available
Start dates
Montreux
August 2020

Montreux
October 2020

Montreux
February 2021

Montreux
June 2021

Program description

BA - Communication & PR

As the nature of communications rapidly evolves within the digital world, the lines are being blurred between businesses and consumers, communications strategies are becoming a vital component of any business. Our Bachelor of Arts in Communications & Public Relations in Montreux provides students with the necessary skill set to strengthen a company's communication messages.

This program will provide students with an understanding of the various topics surrounding public relations such as structuring PR campaigns, media strategy, organization communication and ethics, while addressing a wide range of communication and publicity concerns.

The course is also offered in Geneva and Barcelona. 

Admission requirements

  • 1 certified copy of high school diploma and transcripts; or equivalent.
  • Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native; or equivalent.

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Program content

Year 1

First Semester (22 CH | 30 ECTS)

  • Foundations of Business Management
  • Marketing Management
  • Written Communication Skills
  • Accounting I
  • Microeconomics
  • Elementary Calculus
  • IT Software for Business
  • Environmental Sustainability
  • Crafting Your Future: Your Time at EU

Second Semester (22 CH | 30 ECTS)

  • Ethics in Business
  • Oral Communication Skills
  • Accounting II
  • Macroeconomics
  • Business Law
  • Mathematics of Finance
  • Applied Management Statistics
  • Advertising, Media & Branding
  • Crafting Your Future: Your Time at EU

Year 2

Third Semester (21 CH | 30 ECTS)

  • Strategic Marketing
  • Business Finance I
  • Human Resource Management
  • Production Management
  • Entrepreneurship & New Venture Creation
  • Management Information Systems
  • Digital Business
  • Fundamentals of Public Relations
  • Interpersonal Communication
  • Crafting Your Future: Your Time at EU
  • Research Methods I

Fourth Semester (21 CH | 30 ECTS)

  • Global Economics
  • Business Finance II
  • Social Media Marketing
  • Financial Markets
  • Consumer Behavior
  • Sales & Purchasing Management
  • Public Relations Research
  • Event & Conference Management
  • Public Relations Campaigns
  • Crafting Your Future: Your Time at EU
  • Research Methods I

Year 3

Fifth Semester (21 CH | 30 ECTS)

  • Global Business
  • Financial Statement Analysis
  • Negotiation
  • Small Business Management
  • Corporate Finance
  • Industrial Marketing
  • International Public Relations
  • Intercultural Communication
  • Persuasion & Lobbying
  • Crafting Your Future: Your Time at EU

Sixth Semester (21 CH | 30 ECTS)

  • Strategic Management
  • Budgeting and Control
  • Organizational Communication
  • Cases in Marketing
  • Cases in Public Relations
  • Social, Company & State Protocol
  • Mass Media Ethics & Legislation
  • Innovative Electronic Communications
  • Media Planning
  • Crafting Your Future: Your Time at EU

Qualification

Students will learn:

  • Develop proficient oral and written communication skills.
  • Gain in-depth knowledge of the main public relations theories and how to apply them to real life scenarios.
  • Achieve a thorough understanding of how to create and implement communications strategies.

Degree Awarded

Option 1: Bachelor of Arts in Communication & Public Relations

Students completing the EU Bachelor of Arts in Communication & Public Relations program are awarded a degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua and a state-recognized university bachelor’s degree (título propio) from Universidad Católica San Antonio de Murcia (UCAM), Spain.

  • Duration: Six semesters/three years (summer fast-track option available)
  • Credits: 151 CH/210 ECTS

Option 2: Bachelor of Arts in Communication & Public Relations + BSc (Hons) in International Business

By successfully completing one extra semester on our Geneva or Montreux campuses, you will earn a second state-accredited BSc (Hons) in International Business, awarded by the University of Roehampton in London.

  • Duration: Seven semesters/three years (summer fast-track option available)
  • Credits: 172 CH/240 ECTS

Students who wish to further their knowledge in a specialization may take an additional semester and earn a Diploma of Advanced Studies (30 ECTS) which is state-recognized and accredited (título propio) by Universidad Católica San Antonio de Murcia (UCAM), Spain.

Career opportunities

Graduates of the Bachelor of Arts in Communications & Public Relations program will gain the essential skills to go on to help brands optimize their communications strategy. Students can go on to pursue a career in areas such as:

  • Media Relations
  • Branding
  • Web-Based Communications

Request info

Want to know more about this program, BA - Communication & PR? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

EU Business School Montreux

Study abroad at EU Business School Montreux – a top international business school!

Established in 1973, EU Business School (EU) is a triple-accredited, multicampus, international business school that is a member of the EU Group. In addition to small, dynamic classes offered in English, EU students also enjoy an international environment while getting...


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Contact info

EU Business School Montreux

EU Montreux Campus, Villa Ormond
Rue du Lac 18
1815 Clarens, Montreux
Switzerland

 Show phone number
montreux.euruni.edu

Request information

Want to know more about BA - Communication & PR? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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