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MBA - International Marketing

EU Business School Geneva
Program overview
1 year
Full time/part time
Master's degree
Start dates
Geneva
October 2020

Geneva
January 2021

Geneva
March 2021

Geneva
October 2021

Program description

MBA - International Marketing

Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business landscape. Our MBA in International Marketing program in Geneva provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective.

During this MBA program in International Marketing, students will learn about the latest developments in e-marketing strategies, advertising and media, preparing them to excel in a career in international marketing.

The course is also offered in Barcelona, Montreux and online.

Admission requirements

  • 1 certified copy of bachelor's degree and transcripts
  • Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent

Applicants must also meet one of the following:

  • A GPA of 3.0 on a 4.0 scale
  • A satisfactory score on the GMAT or GRE
  • An interview with the academic dean


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Program content

Term I

  • Management Skills
  • Organizational Behavior
  • Managerial Accounting
  • Marketing
  • Quantitative Business Methods
  • Negotiation (seminar)
  • Business Law (seminar)
  • Crafting Your Future

Term II

  • Finance
  • Human Resources Management
  • Global Economics
  • Strategic Management
  • Management Information Systems
  • Business Strategy Simulation
  • Career Planning (seminar)
  • Communication Skills (seminar)
  • Crafting Your Future

Term III

  • International Marketing
  • Sales Management
  • Marketing Research
  • Digital Marketing Strategies
  • Advertising & Media

Qualification

During this program, students will learn how to:

  • Deliver and promote a company's offering in a dynamic market.
  • Understand markets, competitors and product portfolios on an international level.
  • Analyze how companies use investment to succeed.

Degree Awarded

  • A state-recognized, university MBA degree accredited by Universidad Católica San Antonio de Murcia (UCAM), Spain (título propio)
  • A degree from EU Business School Switzerland that is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua
  • While completing the EU MBA program, students can also choose to earn a second distinct qualification, a state-accredited degree from the University of Roehampton (UoR) in London, U.K.

Career opportunities

Graduates of the International Marketing MBA in Geneva can go on to pursue careers in a range of areas including:

  • Marketing consultancy
  • Advertising
  • Public relations
  • Brand management

Request info

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Study at EU Business School for a business education like none other. With campuses in 4 great European cities and small class sizes, EU Business School attracts students from all over the world to become a member of a global business community and learn skills they will use for a lifetime.

About this institute

EU Business School Geneva

Study abroad at EU Business School in Geneva

Established in 1973, EU Business School (EU) is a triple-accredited, multicampus, international business school that is a member of the EU Group. In addition to small, dynamic classes offered in English, EU students also enjoy an international environment while getting...


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Contact info

EU Business School Geneva

Rue Kléberg 6
1201 Geneva

 Show phone number
geneva.euruni.edu

Request information

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