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MBA - Digital Business

EU Business School Geneva
Program overview
1 year
Full time/part time
Master's degree
Scholarships available
Start dates
Geneva (English)
October 2020

Geneva (English)
January 2021

Geneva (English)
March 2021

Geneva (English)
October 2021

Program description

MBA - Digital Business

The success of a business today depends on its online presence. Accordingly, digital business is one of the fastest growing and most in-demand sectors. The MBA in Digital Business program prepares you to thrive in an online business context, examining a broad range of topics from online architecture to usability, while covering many of the relevant issues that managers face in internet-based environments. You will be well-equipped to start your own online business, join an existing company or invent new ways of doing business online.

Participants of this program will focus on marketing and branding essentials, learn how to build and maintain a corporate digital business, as well as learn from the point of view of the consumer.

The course is also offered in Barclelona, Montreux and online.

Admission requirements

  • 1 certified copy of bachelor's degree and transcripts
  • Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent

Applicants must also meet one of the following:

  • A GPA of 3.0 on a 4.0 scale
  • A satisfactory score on the GMAT or GRE
  • An interview with the academic dean


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Program content

Term I

  • Management Skills
  • Organizational Behavior
  • Managerial Accounting
  • Marketing
  • Quantitative Business Methods
  • Negotiation (seminar)
  • Business Law (seminar)
  • Crafting Your Future

Term II

  • Finance
  • Human Resources Management
  • Global Economics
  • Strategic Management
  • Management Information Systems
  • Business Strategy Simulation
  • Career Planning (seminar)
  • Communication Skills (seminar)
  • Crafting Your Future

Term III

  • Digital Marketing Strategies
  • Crafting the Digital Business Model
  • Digital Business Architecture
  • Digital Business Design
  • The Digital Consumer

Qualification

During this program, students will learn how to:

  • Learn how to take a practical approach to real life digital business case studies.
  • Develop skills surrounding the key marketing and branding components of an online business.
  • Analyze the issues managers face in internet-based organizations.

Degree Awarded

  • A state-recognized, university MBA degree accredited by Universidad Católica San Antonio de Murcia (UCAM), Spain (título propio)
  • A degree from EU Business School Switzerland that is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua
  • While completing the EU MBA program, students can also choose to earn a second distinct qualification, a state-accredited degree from the University of Roehampton (UoR) in London, U.K.

Career opportunities

Graduates of the MBA in Digital Business in Geneva can go on to pursue careers in:

  • Entrepreneurship
  • Marketing and sales interface
  • Consultancy
  • Executive management

Request info

Want to know more about this program, MBA - Digital Business? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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Study at EU Business School for a business education like none other. With campuses in 4 great European cities and small class sizes, EU Business School attracts students from all over the world to become a member of a global business community and learn skills they will use for a lifetime.

About this institute

EU Business School Geneva

Study abroad at EU Business School in Geneva

Established in 1973, EU Business School (EU) is a triple-accredited, multicampus, international business school that is a member of the EU Group. In addition to small, dynamic classes offered in English, EU students also enjoy an international environment while getting...


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Contact info

EU Business School Geneva

Rue Kléberg 6
1201 Geneva

 Show phone number
geneva.euruni.edu Program webpage

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