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MBA - Design Management

EU Business School Geneva
Program overview
1 year
Full time/part time
Master's degree
Scholarships available
Start dates
Geneva
October 2020  (English)
January 2021  (English)
March 2021  (English)
October 2021  (English)
January 2022  (English)
March 2022  (English)

Program description

MBA - Design Management

Companies now have more channels than ever through which to promote their products and brands. Through the MBA in Design Management program in Geneva, students will gain practical knowledge of design, current trends and how they affect corporate practices which is quickly becoming a key component of running a successful organization.

Students will gain a general understanding of design history and aesthetics while learning how to best apply them to business and productive management practices.

The course is also offered in Barclelona, Montreux and online. 

Admission requirements

  • 1 certified copy of bachelor's degree and transcripts
  • Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent

Applicants must also meet one of the following:

  • A GPA of 3.0 on a 4.0 scale
  • A satisfactory score on the GMAT or GRE
  • An interview with the academic dean


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Program content

Term I

  • Management Skills
  • Organizational Behavior
  • Managerial Accounting
  • Marketing
  • Quantitative Business Methods
  • Negotiation (seminar)
  • Business Law (seminar)
  • Crafting Your Future

Term II

  • Finance
  • Human Resources Management
  • Global Economics
  • Strategic Management
  • Management Information Systems
  • Business Strategy Simulation
  • Career Planning (seminar)
  • Communication Skills (seminar)
  • Crafting Your Future

Term III

  • Introduction to the World of Design
  • Luxury & Design
  • Architecture & Hotel Design
  • Graphic Design & Corporate Identity
  • Photography & Management

Qualification

During this program, students will learn how to:

  • How to apply design to the modern business world.
  • Develop an overall understanding of design history.
  • Analyze how to combine design and good business management.

Degree Awarded

  • A state-recognized, university MBA degree accredited by Universidad Católica San Antonio de Murcia (UCAM), Spain (título propio)
  • A degree from EU Business School Switzerland that is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua
  • While completing the EU MBA program, students can also choose to earn a second distinct qualification, a state-accredited degree from the University of Roehampton (UoR) in London, U.K.

Career opportunities

Design management graduates enter the market with a diverse skill set that will enable them to discern a good design idea from one that will not work in the current market. Graduates of the MBA in Design Management degree in Geneva can go on to pursue careers in: 

  • Brand strategy
  • Advertising
  • Packing design development
  • Marketing management

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About this institute

EU Business School Geneva

Study abroad at EU Business School in Geneva

Established in 1973, EU Business School (EU) is a triple-accredited, multicampus, international business school that is a member of the EU Group. In addition to small, dynamic classes offered in English, EU students also enjoy an international environment while getting...


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Contact info

EU Business School Geneva

Rue Kléberg 6
1201 Geneva

 Show phone number
geneva.euruni.edu Program webpage

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