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MBA - Communication & PR

EU Business School Geneva
Program overview
1 year
Full time/part time
Master's degree
Start dates
Geneva
October 2020  (English)
January 2021  (English)
March 2021  (English)
October 2021  (English)
January 2022  (English)
March 2022  (English)

Program description

MBA - Communication & PR

Professionals in the fields of communications and public relations are constantly challenged by the ever-evolving digital world.

The skills required for communication and public relations have been drastically redefined by social and digital media. Professionals in the field are required to coordinate increasingly complex public relations campaigns now that the consumer and brand are so interconnected. The MBA in Communication & Public Relations program in Geneva will provide students with the skill set to stay ahead of current trends and apply the latest technologies and communication strategies.

The course is also offered in Barclelona, Montreux and online.

Admission requirements

  • 1 certified copy of bachelor's degree and transcripts
  • Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent

Applicants must also meet one of the following:

  • A GPA of 3.0 on a 4.0 scale
  • A satisfactory score on the GMAT or GRE
  • An interview with the academic dean


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Program content

Term I

  • Management Skills
  • Organizational Behavior
  • Managerial Accounting
  • Marketing
  • Quantitative Business Methods
  • Negotiation (seminar)
  • Business Law (seminar)
  • Crafting Your Future

Term II

  • Finance
  • Human Resources Management
  • Global Economics
  • Strategic Management
  • Management Information Systems
  • Business Strategy Simulation
  • Career Planning (seminar)
  • Communication Skills (seminar)
  • Crafting Your Future

Term III

  • Public Speaking & Public Communication
  • Public Relations
  • Organizational Communication
  • Mass Media Strategy, Planning & Media Law
  • Practical Applications in Public Relations

Qualification

During this program, students will learn how to:

  • Incorporate a marketing plan as an essential part of a business plan.
  • Drive a company forward with a solid communication strategy.
  • Use new digital techniques to develop relationships.

Degree Awarded

  • A state-recognized, university MBA degree accredited by Universidad Católica San Antonio de Murcia (UCAM), Spain (título propio)
  • A degree from EU Business School Switzerland that is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua
  • While completing the EU MBA program, students can also choose to earn a second distinct qualification, a state-accredited degree from the University of Roehampton (UoR) in London, U.K.

Career opportunities

Graduates of the MBA in Communication & Public Relations program in Geneva will have the necessary skills to go on to pursue a career as: 

  • Campaign coordinators
  • Media consultants
  • Development officers
  • Communications manager

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Want to know more about this program, MBA - Communication & PR? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

EU Business School Geneva

Study abroad at EU Business School in Geneva

Established in 1973, EU Business School (EU) is a triple-accredited, multicampus, international business school that is a member of the EU Group. In addition to small, dynamic classes offered in English, EU students also enjoy an international environment while getting...


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Contact info

EU Business School Geneva

Rue Kléberg 6
1201 Geneva

 Show phone number
geneva.euruni.edu Program webpage

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