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Master in Marketing

EU Business School Geneva
Program overview
1 year
Full time
Master's degree
Start dates
Geneva
March 2020  (English)
October 2020  (English)
January 2021  (English)
March 2021  (English)
October 2021  (English)
January 2022  (English)

Program description

Master in Marketing

As global markets continue to evolve alongside different techniques and consumer behavior, the best marketers are dynamic individuals ready to adapt to change. The Master in Marketing program in Geneva explores different theories in relation to real life situations in modern marketing.

Students taking part in the Master in Marketing program in Geneva will learn how to make effective marketing choices, implement analytical, strategic and operational decisions as well as how to overcome challenges within different markets.

The course is also offered in Barcelona, Montreux and online.

Admission requirements

  • 1 certified copy of bachelor's degree and transcripts
  • Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent

Applicants must also meet one of the following:

  • A GPA of 3.0 on a 4.0 scale
  • A satisfactory score on the GMAT or GRE
  • An interview with the academic dean


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Program content

Term 1

  • Foundations of Business Management
  • Business Environment
  • Applied Finance
  • Business Model
  • Becoming a Manager

Term 2

  • Analytical Marketing
  • Strategic Marketing
  • Operational Marketing
  • Marketing Into Action
  • Authentic Leadership

Term 3

  • Marketing Communications
  • International Marketing
  • Industrial Marketing
  • Digital Marketing
  • Effective Negotiation

Qualification

During this program, students will:

  • Analyze how different environments affect marketing practice and how to manage this.
  • Gain a thorough understanding of the relationship between a consumer and business.
  • Combine different marketing theories with real life practice.

Degree Awarded

  • A state-recognized, university master’s degree accredited by Universidad Católica de Murcia (UCAM), Spain.
  • An EU Business School Switzerland private and internationally accredited master’s degree.

Career opportunities

Students completing the Master in Marketing degree will graduate with a valued marketing skillset which will allow them to succeed in:

  • Marketing management
  • Brand management
  • Marketing research
  • Online marketing

Request info

Want to know more about this program, Master in Marketing? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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Study at EU Business School for a business education like none other. With campuses in 4 great European cities and small class sizes, EU Business School attracts students from all over the world to become a member of a global business community and learn skills they will use for a lifetime.

About this institute

EU Business School Geneva

Study abroad at EU Business School in Geneva

Established in 1973, EU Business School (EU) is a triple-accredited, multicampus, international business school that is a member of the EU Group. In addition to small, dynamic classes offered in English, EU students also enjoy an international environment while getting...


Read more about this school

Contact info

EU Business School Geneva

Rue Kléberg 6
1201 Geneva

 Show phone number
geneva.euruni.edu

Request information

Want to know more about Master in Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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