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Master in Digital Business

EU Business School Geneva
Program overview
1 year
Full time
Master's degree
Start dates
Geneva
October 2020

Geneva
January 2021

Geneva
March 2021

Geneva
October 2021

Program description

Master in Digital Business

Digital advances are shaping the way businesses are run nowadays. The Master in Digital Business program in Geneva provides students with a 360-degree view of how digital trends impact a company's profitability and how to optimize a company's digital strategy to overcome competitors.

The Master in Digital Business program in Geneva provides students with the key skills needed to drive digital change in any type of business. This dynamic program will teach students everything from finance to strategy in order to excel in the ever-evolving digital world.

The course is also offered in Barcelona and Montreux.

Admission requirements

  • 1 certified copy of bachelor's degree and transcripts
  • Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent

Applicants must also meet one of the following:

  • A GPA of 3.0 on a 4.0 scale
  • A satisfactory score on the GMAT or GRE
  • An interview with the academic dean

For more information, please visit the institute website. 


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Program content

Term 1

  • Managing Digital Business
  • Digital Business Finance
  • Digital Marketing Strategies
  • Digital Technologies & Change Management
  • Legal Aspects in Digital Business

Term 2

  • Digital Business Design
  • Customer Relationship Management
  • Innovation and Leadership
  • Social Media & Web Analytics
  • Mobile Strategy

Term 3

  • Global E-Commerce Trends
  • The Digital Economy Ecosystem
  • Crafting the Digital Business Model
  • Entrepreneurship and Startups
  • Online Reputation Management

Qualification

During this program, students will:

  • Understand digital culture and how this can affect a company.  
  • Analyze how new technologies and upcoming digital trends impact organizations. 
  • Learn how to leverage digital business solutions to boost profitability and minimize costs.

Degree Awarded

  • A state-recognized, university master’s degree accredited by Universidad Católica de Murcia (UCAM), Spain.
  • An EU Business School Switzerland private and internationally accredited master’s degree.

Career opportunities

Graduates of the Master in Digital Business degree can procure opportunities in: 

  • Digital management
  • E-Commerce
  • Innovation management

Request info

Want to know more about this program, Master in Digital Business? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

Videos

Study at EU Business School for a business education like none other. With campuses in 4 great European cities and small class sizes, EU Business School attracts students from all over the world to become a member of a global business community and learn skills they will use for a lifetime.

About this institute

EU Business School Geneva

Study abroad at EU Business School in Geneva

Established in 1973, EU Business School (EU) is a triple-accredited, multicampus, international business school that is a member of the EU Group. In addition to small, dynamic classes offered in English, EU students also enjoy an international environment while getting...


Read more about this school

Contact info

EU Business School Geneva

Rue Kléberg 6
1201 Geneva

 Show phone number
geneva.euruni.edu

Request information

Want to know more about Master in Digital Business? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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