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BA - Sports Management

EU Business School Geneva
Program overview
3 years
Full time
Bachelor's degree
Start dates
Geneva
June 2020  (English)
August 2020  (English)
October 2020  (English)
February 2021  (English)
June 2021  (English)
August 2021  (English)

Program description

BA - Sports Management

The sports market is a multi-billion euro industry that is continuously expanding as it receives increasingly more media coverage. The Bachelor of Arts in Sports Management in Geneva takes a thorough look at sports management theory as well as including business, administrative and entrepreneurial studies, all with an international perspective on the sports world.

Utilizing real case studies, our sports management course in Geneva provides students with the tools they need to immerse themselves in the sports market. Students will take part in several courses including Public and Media Relations in Sports, Sports Broadcasting, as well as Sports Career Development.

The course is also offered in Barcelona and Montreux.

Admission requirements

  • 1 certified copy of high school diploma and transcripts; or equivalent.
  • Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native; or equivalent.

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Program content

Year 1

First Semester

  • Foundations of Business Management
  • Marketing Management
  • Written Communication Skills
  • Accounting I
  • Microeconomics
  • Elementary Calculus
  • IT Software for Business
  • Environmental Sustainability
  • Crafting Your Future: Your Time at EU

Second Semester

  • Ethics in Business
  • Oral Communication Skills
  • Accounting II
  • Macroeconomics
  • Business Law
  • Mathematics of Finance
  • Applied Management Statistics
  • Advertising, Media & Branding
  • Crafting Your Future: Your Time at EU

Year 2

Third Semester

  • Strategic Marketing
  • Business Finance I
  • Human Resource Management
  • Production Management
  • Entrepreneurship & New Venture Creation
  • Management Information Systems
  • Digital Business
  • Sports Sociology
  • Public & Media Relations in Sport
  • Crafting Your Future: Your Time at EU
  • Research Methods I

Fourth Semester

  • Global Economics
  • Business Finance II
  • Social Media Marketing
  • Financial Markets
  • Consumer Behavior
  • Sales & Purchasing Management
  • Sports Psychology
  • Event Management
  • Sports Broadcasting
  • Crafting Your Future: Your Time at EU
  • Research Methods I

Year 3

Fifth Semester

  • Global Business
  • Financial Statement Analysis
  • Negotiation
  • Small Business Management
  • Corporate Finance
  • Industrial Marketing
  • Sports Data & Analysis
  • Sports Marketing
  • Legal & Ethical Issues in Sport
  • Crafting Your Future: Your Time at EU

Sixth Semester

  • Strategic Management
  • Budgeting and Control
  • Organizational Communication
  • Cases in Marketing
  • Cases in Sports Management
  • Sponsoring & Sports Communications
  • International Sports Management
  • Sports Career Development
  • Sports Facility Planning & Management
  • Crafting Your Future: Your Time at EU

Qualification

During this program, students will:

  • Gain knowledge of the sporting world combined with business and management courses.
  • Apply theory to real life situations.
  • Understand and analyze new developments within sporting industries.

Degree Awarded

Option 1: Bachelor of Arts in Sports Management

Students completing the EU Bachelor of Arts in Sports Management program are awarded a degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua and a state-recognized university bachelor’s degree (título propio) from Universidad Católica San Antonio de Murcia (UCAM), Spain.

  • Duration: Six semesters/three years (summer fast-track option available)
  • Credits: 151 CH/210 ECTS

Option 2: Bachelor of Arts in Sports Management + BSc (Hons) in International Business

By successfully completing one extra semester on our Geneva or Montreux campuses, you will earn a second state-accredited BSc (Hons) in International Business, awarded by the University of Roehampton in London.

  • Duration: Seven semesters/three years (summer fast-track option available)
  • Credits: 172 CH/240 ECTS

Students who wish to further their knowledge in a specialization may take an additional semester and earn a Diploma of Advanced Studies (30 ECTS) which is state-recognized and accredited (título propio) by Universidad Católica San Antonio de Murcia (UCAM), Spain.

Career opportunities

This program prepares students for the many challenges of the sports industry. Graduates of the program can go on to pursue careers in:  

  • Professional team management 
  • Marketing and promotions management  
  • Community management  
  • Corporate sponsorship

Request info

Want to know more about this program, BA - Sports Management? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

EU Business School Geneva

Study abroad at EU Business School in Geneva

Established in 1973, EU Business School (EU) is a triple-accredited, multicampus, international business school that is a member of the EU Group. In addition to small, dynamic classes offered in English, EU students also enjoy an international environment while getting...


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Contact info

EU Business School Geneva

Rue Kléberg 6
1201 Geneva

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geneva.euruni.edu Program webpage

Request information

Want to know more about BA - Sports Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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