Show educations.com as: Mobile

BA - Leisure & Tourism

EU Business School Geneva
Program overview
3 years
Full time
Bachelor's degree
Scholarships available
Start dates
Geneva
June 2020  (English)
August 2020  (English)
October 2020  (English)
February 2021  (English)
June 2021  (English)
August 2021  (English)

Program description

BA - Leisure & Tourism

Our Bachelor of Arts in Leisure & Tourism Management program in Geneva gives students an overview of the key attributes of this fast-growing industry. As well as learning invaluable skills within the industry, students will also gain transferable business acumen.

Students of the Bachelor in Leisure & Tourism Management program will gain an in-depth and practical knowledge in marketing, product development, event management and sustainability.

The course is also offered in Barcelona and Montreux.

Admission requirements

  • 1 certified copy of high school diploma and transcripts; or equivalent.
  • Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native; or equivalent.

Does this course require proof of English proficiency?

The TOEFL® test is accepted by 10,000+ universities and higher education institutes in over 150 countries. Book your test today!

Learn more Advertisement

Program content

Year 1

First Semester

  • Foundations of Business Management
  • Marketing Management
  • Written Communication Skills
  • Accounting I
  • Microeconomics
  • Elementary Calculus
  • IT Software for Business
  • Environmental Sustainability
  • Crafting Your Future: Your Time at EU

Second Semester

  • Ethics in Business
  • Oral Communication Skills
  • Accounting II
  • Macroeconomics
  • Business Law
  • Mathematics of Finance
  • Applied Management Statistics
  • Advertising, Media & Branding
  • Crafting Your Future: Your Time at EU

Year 2

Third Semester

  • Strategic Marketing
  • Business Finance I
  • Human Resource Management
  • Production Management
  • Entrepreneurship & New Venture Creation
  • Management Information Systems
  • Digital Business
  • Cross-Cultural Business Issues
  • The Business of Tourism
  • Crafting Your Future: Your Time at EU
  • Research Methods I

Fourth Semester

  • Global Economics
  • Business Finance II
  • Social Media Marketing
  • Financial Markets
  • Consumer Behavior
  • Sales & Purchasing Management
  • Service Management
  • Event & Conferencing Management
  • Cultural Heritage
  • Crafting Your Future: Your Time at EU
  • Research Methods I

Year 3

Fifth Semester

  • Global Business
  • Financial Statement Analysis
  • Negotiation
  • Small Business Management
  • Corporate Finance
  • Industrial Marketing
  • Tourism Marketing
  • Sustainable Tourism: Policies & Ethics
  • Hospitality Management
  • Crafting Your Future: Your Time at EU

Sixth Semester

  • Strategic Management
  • Budgeting and Control
  • Organizational Communication
  • Cases in Marketing
  • Cases in Tourism
  • International Operations Management
  • Financial Management in Tourism
  • Quality Management
  • Leisure & Recreational Management
  • Crafting Your Future: Your Time at EU

Qualification

Students will learn how to:

  • Assess sustainability in a tourism organization or destination.
  • Research trends in the industry and their potential impact.
  • Appreciate how contemporary global issues relate to leisure and tourism sector.

Degree Awarded

Option 1: Bachelor of Arts in Leisure & Tourism Management

Students completing the EU Bachelor of Arts in Leisure & Tourism Management program are awarded a degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua and a state-recognized university bachelor’s degree (título propio) from Universidad Católica San Antonio de Murcia (UCAM), Spain.

  • Duration: Six semesters/three years (summer fast-track option available)
  • Credits: 151 CH/210 ECTS

Option 2: Bachelor of Arts in Leisure & Tourism Management + BSc (Hons) in International Business

By successfully completing one extra semester on our Geneva or Montreux campuses, you will earn a second state-accredited BSc (Hons) in International Business, awarded by the University of Roehampton in London.

  • Duration: Seven semesters/three years (summer fast-track option available)
  • Credits: 172 CH/240 ECTS

Students who wish to further their knowledge in a specialization may take an additional semester and earn a Diploma of Advanced Studies (30 ECTS) which is state-recognized and accredited (título propio) by Universidad Católica San Antonio de Murcia (UCAM), Spain.

Career opportunities

As a fast-growing global industry, there are several opportunities for students after graduation. Graduates of with a leisure & tourism management degree can pursue careers in:

  • Event organization
  • Hotel management
  • Customer service management
  • Travel agency management

Request info

Want to know more about this program, BA - Leisure & Tourism? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

Videos

Study at EU Business School for a business education like none other. With campuses in 4 great European cities and small class sizes, EU Business School attracts students from all over the world to become a member of a global business community and learn skills they will use for a lifetime.

About this institute

EU Business School Geneva

Study abroad at EU Business School in Geneva

Established in 1973, EU Business School (EU) is a triple-accredited, multicampus, international business school that is a member of the EU Group. In addition to small, dynamic classes offered in English, EU students also enjoy an international environment while getting...


Read more about this school

Contact info

EU Business School Geneva

Rue Kléberg 6
1201 Geneva

 Show phone number
geneva.euruni.edu Program webpage

Request information

Want to know more about BA - Leisure & Tourism? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

Reviews

Be the first to write a review!

COVID-19: Support for Current and Prospective Students

We believe in making study abroad a safe, positive experience for everyone. Find out what we're doing to help our users in light of recent coronavirus (COVID-19) developments.

Learn more

Career test - find your perfect career

Take our free career test that will match you with programs and careers based on your interests and personality.

Take the test

You may also like...