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MBA - Communication & PR

EU Business School Barcelona
Program overview
1 year
Full time/part time
Master's degree
Scholarships available
Start dates
Barcelona
October 2020  (English)
January 2021  (English)
March 2021  (English)
October 2021  (English)
January 2022  (English)
March 2022  (English)

Program description

MBA - Communication & PR

The skills required for communication and public relations have been drastically redefined by changes in social and digital media. Professionals in the field are required to coordinate increasingly complex public relations campaigns now that the consumer and brand are so interconnected. The MBA in Communication & Public Relations program will provide students with the skill-set to stay ahead of current trends and apply the latest technologies and communication strategies.

Students will explore marketing and communications as essential components of a business plan, discover how to develop relationships in business that benefit all stakeholders, as well as how to create successful communication and public relations strategies.

The course is also offered in Geneva, Montreux and online.

Admission requirements

  • 1 certified copy of Bachelor's Degree and transcripts

  • Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent

Candidates who wish to apply for the MBA dual qualification in Switzerland and Barcelona or for the MBA program in Munich, must have 2+ years of professional work experience in addition to the requirements listed above.

For more information about admission requirements, please visit the business school website.


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Program content

Term I

  • Management Skills
  • Organizational Behavior
  • Managerial Accounting
  • Marketing
  • Quantitative Business Methods
  • Negotiation (seminar)
  • Business Law (seminar)
  • Crafting Your Future

Term II

  • Finance
  • Human Resources Management
  • Global Economics
  • Strategic Management
  • Management Information Systems
  • Business Strategy Simulation
  • Career Planning (seminar)
  • Communication Skills (seminar)
  • Crafting Your Future

Term III

  • Public Speaking & Public Communication
  • Public Relations
  • Organizational Communication
  • Mass Media Strategy, Planning & Media Law
  • Practical Applications in Public Relations

Qualification

During this program, students will learn how to: 

  • Incorporate a marketing plan as an essential part of a business plan.
  • Drive a company forward with a solid communication strategy.
  • Use new digital techniques to develop relationships.

Degree Awarded

  • A state-recognized, university MBA degree accredited by Universidad Católica de Murcia (UCAM), Spain.

  • An EU Business School Switzerland private and internationally accredited MBA degree.

Career opportunities

Companies across all fields have significant use for individuals with a Communication and Public Relations MBA degree as they are versatile and useful in almost any field. Students who major in this could become:

  • Campaign coordinators
  • Media consultants
  • Development officers
  • Communications managers

Request info

Want to know more about this program, MBA - Communication & PR? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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Study at EU Business School for a business education like none other. With campuses in 4 great European cities and small class sizes, EU Business School attracts students from all over the world to become a member of a global business community and learn skills they will use for a lifetime.

About this institute

EU Business School Barcelona

The EU Group (EU) is a network of professionally-accredited, multicultural, high-ranking business schools established in 1973. We have campuses in Barcelona, Geneva and Montreux as well as our Online campus. In addition to small, dynamic classes offered in English, EU...


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Contact info

EU Business School Barcelona

EU Barcelona Campus
Ganduxer 70
08021 Barcelona
Spain

 Show phone number
www.euruni.edu Program webpage

Request information

Want to know more about MBA - Communication & PR? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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