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Master in Marketing

EU Business School Barcelona
Program overview
1 year
Full time
Master's degree
Scholarships available
Start dates
Barcelona
March 2020  (English)
October 2020  (English)
January 2021  (English)
March 2021  (English)
October 2021  (English)
January 2022  (English)

Program description

Master in Marketing

As global markets continue to evolve alongside different techniques and consumer behavior, the best marketers are dynamic individuals ready to adapt to change. The Master in Marketing program in Barcelona explores different theories in relation to real life situations in modern marketing.

Students taking part in the Master in Marketing program will learn how to make effective marketing choices, implement analytical, strategic and operational decisions as well as how to overcome challenges within different markets.

This course is also offered in Geneva, Montreux and online. 

Admission requirements

  • 1 certified copy of Bachelor's Degree and transcripts

  • Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent

Candidates who wish to apply for the MBA dual qualification in Switzerland and Barcelona or for the MBA program in Munich, must have 2+ years of professional work experience in addition to the requirements listed above.

For more information about admission requirements, please visit the business school website.


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Program content

Term 1

  • Foundations of Business Management
  • Business Environment
  • Applied Finance
  • Business Model
  • Becoming a Manager

Term 2

  • Analytical Marketing
  • Strategic Marketing
  • Operational Marketing
  • Marketing Into Action
  • Authentic Leadership

Term 3

  • Marketing Communications
  • International Marketing
  • Industrial Marketing
  • Digital Marketing
  • Effective Negotiation

Qualification

During this program, students will:

  • Analyze how different environments affect marketing practice and how to manage this.
  • Gain a thorough understanding of the relationship between a consumer and business.
  • Combine different marketing theories with real life practice.

Degree Awarded

  • A state-recognized, university master’s degree accredited by Universidad Católica de Murcia (UCAM), Spain.

  • An EU Business School Switzerland private and internationally accredited master’s degree.

Career opportunities

Students completing the Master in Marketing degree will graduate with a valued marketing skillset which will allow them to succeed in: 

  • Marketing management
  • Brand management
  • Marketing research
  • Online marketing

Request info

Want to know more about this program, Master in Marketing? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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Study at EU Business School for a business education like none other. With campuses in 4 great European cities and small class sizes, EU Business School attracts students from all over the world to become a member of a global business community and learn skills they will use for a lifetime.

About this institute

EU Business School Barcelona

The EU Group (EU) is a network of professionally-accredited, multicultural, high-ranking business schools established in 1973. We have campuses in Barcelona, Geneva and Montreux as well as our Online campus. In addition to small, dynamic classes offered in English, EU...


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Contact info

EU Business School Barcelona

EU Barcelona Campus
Ganduxer 70
08021 Barcelona
Spain

 Show phone number
www.euruni.edu

Request information

Want to know more about Master in Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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