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BA - Communication & PR

EU Business School Barcelona
Program overview
3 years
Full time
Bachelor's degree
Scholarships available
Start dates
Barcelona
June 2020  (English)
August 2020  (English)
October 2020  (English)
February 2021  (English)
June 2021  (English)
August 2021  (English)

Program description

BA - Communication & PR

As the nature of communications rapidly evolves within the digital world where the lines are blurred between businesses and consumers, it is becoming a vital component of any business. Our Bachelor of Arts in Communications & Public Relations in Barcelona provides students with the necessary skill set to strengthen a company's communication messages.

This program will provide students with an understanding of the various topics surrounding public relations such as structuring a PR campaigns, media strategy, organization communication and ethics, while addressing a wide range of communication and publicity concerns.

This course is also available in Geneva and Montreux. 

Admission requirements

  • 1 certified copy of high school diploma and transcripts; or equivalent.

  • Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native; or equivalent.


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Program content

Year 1

First Semester

  • Foundations of Business Management
  • Marketing Management
  • Written Communication Skills
  • Accounting I
  • Microeconomics
  • Elementary Calculus
  • IT Software for Business
  • Environmental Sustainability
  • Crafting Your Future: Your Time at EU

Second Semester

  • Ethics in Business
  • Oral Communication Skills
  • Accounting II
  • Macroeconomics
  • Business Law
  • Mathematics of Finance
  • Applied Management Statistics
  • Advertising, Media & Branding
  • Crafting Your Future: Your Time at EU

Third Semester

  • Strategic Marketing
  • Business Finance I
  • Human Resource Management
  • Production Management
  • Entrepreneurship & New Venture Creation
  • Management Information Systems
  • Digital Business
  • Fundamentals of Public Relations
  • Interpersonal Communication
  • Crafting Your Future: Your Time at EU
  • Research Methods I

Year 2

Fourth Semester

  • Global Economics
  • Business Finance II
  • Social Media Marketing
  • Financial Markets
  • Consumer Behavior
  • Sales & Purchasing Management
  • Public Relations Research
  • Event & Conference Management
  • Public Relations Campaigns
  • Crafting Your Future: Your Time at EU
  • Research Methods I

Fifth Semester

  • Global Business
  • Financial Statement Analysis
  • Negotiation
  • Small Business Management
  • Corporate Finance
  • Industrial Marketing
  • International Public Relations
  • Intercultural Communication
  • Persuasion & Lobbying
  • Seminar/Industrial Visits/Dissertation Seminar

Year 3

Sixth Semester

  • The Business Consultancy Project Part I
  • Global Business & Strategy
  • Marketing Across Cultures

Seventh Semester

  • The Business Consultancy Project Part II
  • Developing Leadership & Management
  • International Entrepreneurship

Additional Option

Eight Semester - Diploma of Advanced Studies

  • Strategic Management
  • Budgeting and Control
  • Organizational Communication
  • Cases in Marketing
  • Cases in Public Relations
  • Social, Company & State Protocol
  • Mass Media Ethics & Legislation
  • Innovative Electronic Communications
  • Media Planning
  • Crafting Your Future

Qualification

During this program, students will:

  • Develop proficient oral and written communication skills.
  • In depth knowledge of the main public relations theories and how to apply them to real life scenarios.
  • A thorough understanding of how to create and implement communications strategies.

Degree Awarded

Upon completing the program, you earn a state-recognized university bachelor’s degree (título propio) from Universidad Católica San Antonio de Murcia (UCAM), Spain and a bachelor’s degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua. In addition, you will be awarded a state-accredited BA (Hons) in Business Management degree from University of Derby, U.K.

Career opportunities

Communications and public relations professionals are an integral, yet challenging part of any business, and students who graduate from this communications program in Barcelona can go on to help brands build their corporate identity in areas such as:

  • Information management
  • Media relations
  • Employee communications and/or web-based communications

Request info

Want to know more about this program, BA - Communication & PR? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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Study at EU Business School for a business education like none other. With campuses in 4 great European cities and small class sizes, EU Business School attracts students from all over the world to become a member of a global business community and learn skills they will use for a lifetime.

About this institute

EU Business School Barcelona

The EU Group (EU) is a network of professionally-accredited, multicultural, high-ranking business schools established in 1973. We have campuses in Barcelona, Geneva and Montreux as well as our Online campus. In addition to small, dynamic classes offered in English, EU...


Read more about this school

Contact info

EU Business School Barcelona

EU Barcelona Campus
Ganduxer 70
08021 Barcelona
Spain

 Show phone number
www.euruni.edu

Request information

Want to know more about BA - Communication & PR? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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