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Undergraduate Program "Head of Marketing & Communications Strategy in Fashion Industry"

Program overview
3 years
Full time
Bachelor's degree
Scholarships available
English, French
Start dates
September 2022

September 2022

September 2023

September 2023

Program description

Undergraduate Program "Head of Marketing & Communications Strategy in Fashion Industry"

A business school type training specializing in Marketing & Communication and applied to the Fashion, Luxury, Beauty and Lifestyle sector in general.

Studies that combine Business and Creativity with a pedagogy in action. Workshops on real business cases with our partners are organized and “field” experiences depending on the course to make our students future operational profiles in the labor market.

Each material is treated with a Fashion, Luxury and Lifestyle angle. Our speakers are professionals of the sector in activity.

Certified Skill Blocks

  • Analysis of trends in the fashion and ready-to-wear markets and anticipation of changes in marketing approaches in the sector
  • Definition of marketing strategies adapted to distribution and marketing plans for products and accessories of fashion or ready-to-wear brands
  • Design and implementation of communication strategies adapted to markets, distribution patterns and sales channels
  • Management of marketing operations, management of agencies and service providers, training and team management

Admission requirements

Required profile

Year 1:

Admission on study of the application file and entrance assessment

Baccalaureate or equivalent diploma regardless of the field.

Year 2:

One year of higher education after the Bac en commerce + professional sales experience in the fashion sector.

Year 3:

Two years of higher education after the Bac en commerce + professional experience in the fashion sector.

For more information about admission requirements, please visit the institute website.

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Program content

Year 1: Discovery and Initiation

Fashion & Creative Process Route:

Understand today's fashion through courses in the history and sociology of fashion, discovery of the Textile-Clothing industry and shopping in Paris ...

Creative Management:

  • Marketing and implementation through market research;
  • Sales and strategy process produced by studying customer behavior;
  • Introduction to merchandising;
  • Fundamentals of Communication to understand its strategic and marketing impact ...

Economic & Legal Environment:

Become familiar with French private law and the concepts of general accounting.


  • Acquire the tools and the right reflexes to find your first internship in a company;
  • Communicate internationally by learning languages (English and Spanish *) and fashion vocabulary;
  • Become familiar with the professions of the fashion sector;
  • Develop computer skills (Excel, Powerpoint and Photoshop, etc.)


Year 2: Deepening Of Knowledge

Fashion & Creative Process Route:

  • Identity of brands;
  • The different fashion sectors and their textile peculiarities;
  • Observe and understand the world around us through fashion trends and foresight.
  • Know the process of developing a collection;
  • Explore the field of accessories and the specificities of this market ...

Creative Management:

Marketing in all its forms

  • Understand the organization of French distribution;
  • Point of sale merchandising techniques;
  • Negotiation techniques according to the channels (wholesale, retail, etc.);
  • Communication and social media tools adapted to different fashion targets &; luxury;
  • Understand the sourcing and production patterns of a collection ...

Economic & Legal Environment:

  • Master the concepts of private law, business law, tax and consumer law;
  • Understand financial analyzes in general accounting management.


  • Assimilate business vocabulary in English and Spanish / Italian in order to be able to negotiate internationally;
  • Develop your ""Personal Branding"" and know how to highlight your skills;
  • Master computer software (Photoshop, Illustrator) useful in the production process as well as in the communication professions;
  • Understand recruitment interviews


Year 3: Application Of Knowledge

Fashion & Creative Process Route:

  • Identify and use the sources of fashion and decline them in prospective.
  • Discover and use technical textiles to provide solutions in terms of innovation.

Creative Management:

  • New international distribution channels;
  • Master the principles of intercultural management;
  • Define winning omni-channel strategies and guarantee digital performance;
  • Understand the challenges and communication strategies;
  • Define a global international production strategy;
  • Experiment with brand management;
  • Deepen its expertise in all sectors of the
  • Fashion (Men, Children, Lingerie, Cosmetics, Jewelry ...)

Economic & Legal Environment:

Mastering trademark law and intellectual property, regulations relating to the legal protection of patents, labor law, budget management and budget analysis in a global and transversal manner.


  • Improve and master the language structures in English and Spanish;
  • Prepare for the job interview in order to put all the assets on your side for a winning application;
  • Master computer software for video editing as well as InDesign in order to meet the current requirements of creating audiovisual content in communication;
  • Prepare for the TOEIC exam (optional)


Project Graduation

Scholarships & funding

Several scholarship options are available. Please check the institute website for more information.

Tuition fees

€11,250 per year.


Objectives: To Explore And Develop Its Fashion Culture

  • Understand fashion marketing and communication.
  • Understand today's business challenges and envision those of tomorrow.
  • Knowing how to interact with all the contributors in terms of management, law, logistics, etc. of the company.
  • Acquire professional experience through internships in a company to guide your professional career.

Career opportunities

  • Digital Marketing Manager
  • Head of distribution
  • Visual Merchandiser
  • Fashion and Luxury Business Strategy Manager
  • Press Relations Manager
  • Communication manager
  • Product manager
  • Marketing Manager

Contact school

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About this institute


Founded in 1841 in the city of fashion that is Paris, ESMOD is a school that established itself throughout the ages as the reference in the fashion world. It anticipated in the evolution of its time to offer a complete...

Read more about this school

Why study at ESMOD

4 Reasons for choosing The ESMOD International Group


  • Experience and longevity: 180 years of existence
  • Opportunities covering all professions in the Fashion, Textiles and Clothing sector
  • Two major training streams: Fashion Design / Fashion Business


  • Top French Fashion School 2018-2019: Wardrobe Trends Fashion + CEOWORLD + BOF (Business of Fashion)
  • State accredited diplomas


  • Cultural diversity within ESMOD-ISEM with over 70 different nationalities in each year group
  • Member of the CAMPUS France and its network, executive State agency for the promotion of higher education, hosting of international students and mobility
  • Possibility of exchanges within the ESMOD international network

Contact info


12, rue de la Rochefoucauld
75009 Paris

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Contact school

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