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1 year
Full time
Master's degree
Scholarships available
On campus
01 September 2021

Program description

Psychology of the Digital Media

In this specialisation you will study something that has profoundly changed our society: the digital media. You will learn how the digital media impact our personal and professional lives in a number of domains. Some of the questions you will address are: How can we optimize our use of the digital media in our work environment? How do we distinguish fact from fiction when we read or watch the news? How can we best design online learning environments? Some of the skills you will acquire are experience sampling, text mining, and learning analytics.

This track prepares you for a position in industry, consultancy, and research. You will acquire knowledge and skills that are in high demand in our current society. The track is interdisciplinary as it combines insights from industrial and organisational psychology, cognitive psychology and educational psychology.

Admission requirements

Prior education

Depending on the specialisation you wish to apply for, you are eligible for admission to the programme if you have obtained a relevant Bachelor’s or undergraduate degree (comparable to the Dutch academic level according to the standards of the Dutch Organisation for International Cooperation in Higher Education (Nuffic)) from a research university. Some examples of relevant bachelor programmes are:

  • Psychology
  • Liberal Arts and Sciences
  • Cognition, Language and Communication

You are also expected to have obtained at least:       

  • 15 ECTS in courses related to the preferred field of your specialisation;
  • At least 15 ECTS in statistics courses and at least basic SPSS (Statistical Package for the Social Sciences) skills.
    You are expected to be familiar with the following statistical techniques (and be able to apply them in SPSS): descriptive statistics, correlation, hypothesis testing, between-subjects versus within-subjects designs, multiple regression, 1-factor and 2-factor ANOVA, repeated measures-ANOVA, MANOVA, GLM, psychometrics, non-parametric testing.

We would like to stress that if you are an eligible candidate for the specialisation, there is no guarantee that you can directly obtain your degree. You are responsible for filling the gaps in your knowledge and skills of statistics or the specialisation that you have chosen.

The eligibility of your bachelor can only be determined after you have submitted an application and only after we have received all requested documents. Prior inquiries will be purely hypothetical.

Language requirements

A good command of English is essential.


You might be exempted from presenting the proof of English proficiency, please check our website for all of the exceptions.

Academic performance 

In addition to the credentials mentioned above, the Admissions Board will also take into account your academic performance, i.e. your grades. Please note that there is no minimum score or average grade mentioned; your application will be assessed against the pool of applicants of the given year.   

If you would like to know more, please send an information request or click on the institute's web page.

Does this course require proof of English proficiency?

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Program content

If you are interested in the effects of the digital media on the human thought and behaviour and want to work as a data scientist, content manager, trainee social media, educational designer, or academic researcher, this programme is the right choice for you. 

The programme will provide you with cutting-edge knowledge about the effects of the digital media on information processing, learning, and work performance. You will learn to analyse these effects using innovative techniques such as experience sampling, text-mining, and learning analytics.

To increase your experience with digital media as a knowledge producer, the master programme includes innovative digital teaching methods, such as the use of online assessments and the creation of vlogs and blogs. The programme allows you to create either an applied or a more fundamental profile so that you can optimally prepare for a job outside of or in academia.

This programme is the best choice for students who are interested in a scientific approach to how digital media affect our daily life. Students with a bachelor degree in Industrial and Organisational Psychology, Cognitive Psychology, or Educational Psychology might be particularly interested in this programme, but the programme is suitable for students from all areas of psychology.

The course will use an innovative educational format. There will be group discussions of current topics in the scientific literature on digital media. Students will convey their understanding of these discussions in the form of course-related blog posts and vlogs. The programme will be in English.

Scholarships & funding

There are scholarships and grants for two groups:

1. Students from abroad, who wish to study at EUR or are already doing so;

2. Students studying at EUR, wishing to go abroad for a while during or after their current study program.

Request information to learn more about the available scholarship opportunities and to find out if you qualify. 



Career opportunities

This programme prepares students for positions such as data scientist, content manager, trainee social media, educational designer, and academic researcher.

Multinationals are interested in students who can analyze behavior, possess presentation skills, and have some programming experience. In the academic field, students can find positions in various areas of psychology (e.g., cognitive, educational, industrial and organisational) and related fields.

About this institute

Erasmus School of Social and Behavioural Sciences

Erasmus School of Social and Behavioural Sciences (ESSB) is home to a vast diversity of study programs and scientific disciplines: Public Administration, Pedagogical Sciences, Psychology and Sociology. In addition, the Erasmus University College, IHS, and two research institutes RISBO and...

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