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MSc in Economics and Business (Marketing)

Erasmus School of Economics
1 year
Full time
Master's degree
Scholarships available
Rotterdam
English
31 August 2020
Application deadline: 01 May 2020

Program description

Study marketing in the Netherlands

This distinctive marketing program brings you the latest insights and newest techniques in economics and marketing. It’s evidence-based and covers everything from target market selection, segmentation and positioning to quantification of marketing effectiveness.

In an age where accountability matters, and where your ability to use data and your flexibility to use new media to reach consumers is crucial, obtaining a marketing degree at ESE will put you ahead of other graduates.

In several courses and electives, you will address marketing issues in theory and practice in preparation of the challenging interactive seminars.

Topics vary from branding to marketing analytics, innovation, neuromarketing, and global marketing strategy. A thesis completes the program: your prelude to a successful career.

Admission requirements

  • Your degree has to be equivalent to our bachelor program prior to the corresponding master program. The examination board decides whether your obtained bachelor's degree is sufficient for admission to a pre-master program. In any case, the examination board carefully reviews each application. Should your previous education not be sufficient for admission to a master’s degree program the examination board will always review your application for possible admittance for a pre-master program instead. 
  • All programs are taught from a strong quantitative approach. A solid background in mathematics and statistics is a necessity for every program. Your background in mathematics and statistics has to show from your university transcript.
  • Prospective students must show proficiency in the English language and demonstrate this by means of an internet or computer based, Academic TOEFL or Academic IELTS Test Score Report, taken no longer than 2 years before application.

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Program content

Seminars are the most important component of the Master’s specialisation. For these intensive courses, active participation and strong commitment are a must. Lecturers will present insightful stories during classes and guest lecturers with a proven marketing track record are happy to share their experience with you.

You will be expected to present excerpts of literature or case applications, ask questions, express doubts, and share ideas in class discussions. This starts immediately in block 1 when you will follow three courses (4 credits each). The seminar in block 2 (12 credits) involves a marketing strategy simulation game to teach students about market research and its connection with marketing strategy decision-making.

In block 3 you can choose a seminar in order to specialise in a topic of your interest (e.g. marketing analytics or global marketing).

In block 4 students choose two electives (4 credits) taught by the Marketing Department and one other Economics and Business Master’s course (4 credits).

Tuition fees

Master programs

  • EU: EUR 2.006
  • Non-EU: 14.500

Research master programs

  • EU: 2.006
  • Non-EU: 12.000 - 15.800

Studying in a foreign country can be very expensive. Fortunately, the Dutch government subsidizes higher education which leads to lower tuition fees for students with a nationality from a country belonging to the European Economic Area (EEA). In recent years, more and more students from outside the EEA have decided to study in the Netherlands, resulting in a growing demand for academic scholarships. Below you can find the few scholarships that might be applicable to you.

Erasmus Education Fund

Every academic year, the Erasmus Education Fund (EEF) supports several students with a scholarship of 3000 euro's per year. The EEF is only for excellent students who need provable financial support. Students may apply by following the application procedure for the EEF.

Erasmus School of Economics Student Waiver for excellent students from non-EEA countries

The Erasmus School of Economics has created a separate fund to support excellent students. The maximum award of the waiver consists of a tuition fee waiver for the year 2016-2017. Resulting in a tuition fee equal to the statutory fee. Current or prospective students who are awarded this waiver will therefore not themselves directly receive a sum of money.

Holland Scholarship Erasmus University

The Holland Scholarship is financed by the Dutch Ministry of Education, Culture and Science and Dutch research universities and universities of applied sciences. The scholarship is meant for international students from outside the European Economic Area (EEA) who want to do their bachelor’s or master’s in Holland. The scholarship amounts to €5,000.

Qualification

Master of Science

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About this institute

Erasmus School of Economics

Erasmus School of Economics is one of the world’s leading academic institutions. The school has a long-standing tradition of high-quality education and research. The best Erasmus graduates have made outstanding contributions to science, government, and business. Based in Rotterdam, the...


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Contact info

Erasmus School of Economics

Burgemeester Oudlaan 50
3062 Rotterdam
The Netherlands

 Show phone number
www.eur.nl

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Want to know more about MSc in Economics and Business (Marketing)? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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