Would you like to dig deep to retrieve hidden information with the latest techniques? The need for quantitative support to optimise operational and strategic decision-making continues to increase. The Business Analytics and Quantitative Marketing programme focuses on the most creative side of data science: developing models and techniques to convert big data into knowledge, find opportunities and predict behaviour. Such models and techniques originate from statistics, econometrics, machine-learning or computer science.
This challenging programme teaches you how to use the most appropriate quantitative methods when solving business problems and conducting research. This will enable you to apply and further develop effective data-analysis methods and translate findings into actionable advice.
Is this the right choice for you?
Do you want to help businesses make smarter decisions and understand their customers better? Do data science and the use of advanced methods appeal to you? Would you like to contribute to sound decision-making and are maths, statistics and econometrics your thing? In that case, we have an exciting programme on offer.
This master has a technical focus. You will not only learn to apply state-of-the art methods, but also to understand the mathematical and statistics details of their workings. This knowledge prepares you to develop new methods yourself and to continue to keep up with the fast developments in this field after graduation. Therefore we would like to emphasise the importance of:
- Strong quantitative and analytical skills
- A strong background in mathematics, statistics and econometrics
- Experience with programming (at least some)
- Ambition and a go-getter mentality.
We advise you to check out the formal requirements for entry.
Why study Business Analytics and Quantitative Marketing in Rotterdam?
Erasmus School of Economics is renowned for its quantitative research and high-quality, practice-based teaching methods. Add this to our close ties to the business world and our many successful alumni in the fie and you know why Rotterdam is where you want to specialise in Business Analytics and Quantitative Marketing.
The best example of our practice-based teaching method is the seminar course. In this course you will participate in a small team of students to complete a business-oriented research problem from start to finish. Each year we select a number of companies to work with. They provide us with their data and business question. Next, it is up to you and your team to formulate this as a data science question, find and develop appropriate methods, implement them and report the results to the company. Each year we work on new challenges. This is a real taste of the work that you will do after graduation!
- Your degree has to be equivalent to our bachelor program prior to the corresponding master program. The examination board decides whether your obtained bachelor's degree is sufficient for admission to a pre-master program. In any case, the examination board carefully reviews each application. Should your previous education not be sufficient for admission to a master’s degree program the examination board will always review your application for possible admittance for a pre-master program instead.
- All programs are taught from a strong quantitative approach. A solid background in mathematics and statistics is a necessity for every program. Your background in mathematics and statistics has to show from your university transcript.
- Prospective students must show proficiency in the English language and demonstrate this by means of an internet or computer based, Academic TOEFL or Academic IELTS Test Score Report, taken no longer than 2 years before application.
Does this course require proof of English proficiency?
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As a student in the Business Analytics and Quantitative Marketing master you learn how to make use of the enormous amount of data that is available in corporations and other organisations to support decision-making in business. You will be introduced to the latest research techniques and will, after completion of the program, be able to contribute to new developments in this field.
The programme is made up of 7 core courses (each 4 ECTS), a seminar (12 ECTS) and the master's thesis (20 ECTS, including the master's thesis proposal). Each core course focuses on a particular set of techniques or a methodology. In the seminar, students form small groups and focus their complete attention to solve an actual business case. The seminar is usually organised in cooperation with a company.
- EU: EUR 2.143
- Non-EU: 15.200
Research master programs
- EU: 2.143
- Non-EU: 12.000 - 15.800
Studying in a foreign country can be very expensive. Fortunately, the Dutch government subsidizes higher education which leads to lower tuition fees for students with a nationality from a country belonging to the European Economic Area (EEA). In recent years, more and more students from outside the EEA have decided to study in the Netherlands, resulting in a growing demand for academic scholarships. Below you can find the few scholarships that might be applicable to you.
This programme is developed for excellent Chinese students who would like to study in the Netherlands. Please visit China CSC and Nuffic for more information about requirements and the value of the grant.
Erasmus Education Fund
Every academic year, the Erasmus Education Fund (EEF) supports several students with a scholarship of 3000 euro's per year. The EEF is only for excellent students who need provable financial support. Students may apply by following the application procedure for the EEF.
Erasmus School of Economics Student Waiver for excellent students from non-EEA countries
The Erasmus School of Economics has created a separate fund to support excellent students. The maximum award of the waiver consists of a tuition fee waiver for the year 2016-2017. Resulting in a tuition fee equal to the statutory fee. Current or prospective students who are awarded this waiver will therefore not themselves directly receive a sum of money.
Holland Scholarship Erasmus University
The Holland Scholarship is financed by the Dutch Ministry of Education, Culture and Science and Dutch research universities and universities of applied sciences. The scholarship is meant for international students from outside the European Economic Area (EEA) who want to do their bachelor’s or master’s in Holland. The scholarship amounts to €5,000.
This scholarship is for American citizens who would like to study in the Netherlands. When you are granted this scholarship you can receive 1050 euro for nine months from which you can cover tuition fee, living costs and housing. For more information about this scholarship, please visit the website of Fullbright.
StuNed is a program for mid-career professionals from Indonesia willing to study in the Netherlands. There are different requirements for students who would like to obtain a Master’s degree or just follow courses for a short period.
This programme is also designed for mid-career professionals who would like to extend their experience with studying in the Netherlands. Please carefully read the requirements and the application procedure of the NFP program.
Students from Latin America can search for available scholarships at Fundacionbeca. An institution providing scholarships for Latin American students who would like to study abroad.
For students from Chile, you can have a look at the website of Becas Chile for available scholarships for Chilean students who would like to study in the Netherlands.
Master of Science
About this institute
Erasmus School of Economics is one of the world’s leading academic institutions. The school has a long-standing tradition of high-quality education and research. The best Erasmus graduates have made outstanding contributions to science, government, and business. Based in Rotterdam, the...
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