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Sport Industry Summer School [DP18]

emlyon business school
10 days
Summer / Short course
On campus
Lyon
English
18 July 2022

About this program

Sport Industry Summer School [DP18]

This training aims to allow anyone interested in the sports industry to explore its main themes and its management.

Following this program means: 

  • Address the main issues and current challenges of the sports industry, whether in terms of event organization, business administration, governance and social responsibility.
  • Have access to experiential learning,also thanks to specialists in the field of sport.
  • Access a program of on-site visits to major companies in the sports industry;
  • Access a program of visits to sports sites such as stadiums, gymnasiums or any other sports facility of interest;
  • Take training based on both a local and international approach;
  • A great opportunity to build relationships and develop your network thanks to other participants who are also interested in the sports industry;
  • Follow a training that takes place in one of the most internationally important cities in the field of sport (Paris), as well as in a flagship regional basin, renowned worldwide for its development of the social approach to sport (Lyons).

Admission requirements

This training is particularly suitable for participants who:

  • Are interested in the sports industry, either as a spectator or as an athlete;
  • Seek to gain a better understanding of the sports industry;
  • Who are considering enrolling in sports industry administration training;
  • Who wish to orient their professional careers towards sport, to take their first steps in it, or who are already working in the field of sport and who are aiming for a promotion.

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Program content

Day 1

Marks

  • A day dedicated to discovering the creation of a sports brand and how to understand the commitment and loyalty of consumers.Take advantage of various dedicated courses and visits to sports sites.

Day 2

SPONSORSHIPS

  • Sponsorship contracts are at the heart of sports communication.Discover the underside of sponsorship in the world of sport.

Day 3

FANS

  • Fan engagement and retention is the top priority of any sports business strategy.During this day dedicated to fans, discover the different engagement strategies used by sports brands around the world.

Day 4

EVENTS 

  • A discovery of the competitive process, planning and organization of large-scale sporting events.

Day 5

EVENTS 

  • A discovery of the competitive process, planning and organization of large-scale sporting events.

Day 6

SPORT AND SOCIETY

  • Discover how to highlight the positive impact that the sports industry represents in socio-cultural changes.

Day 7

SPORT AND SOCIETY

  • Discover how to highlight the positive impact that the sports industry represents in socio-cultural changes.

Day 8

SPORTS GOVERNANCE

  • Through a combination of lectures and site visits, develop a clear vision of sports governance and its impact on the industry.

Day 9

SPORTS GOVERNANCE

  • Through a combination of lectures and site visits, develop a clear vision of sports governance and its impact on the industry.

Day 10

SPORTS GOVERNANCE

  • Through a combination of lectures and site visits, develop a clear vision of sports governance and its impact on the industry.

Tuition

Tuition fee: €2,400

Qualification

Through this program, participants will be able to:

  • Understand the functioning of sports betting, the organization and animation of mega sporting events;
  • Explore the different business aspects of sport such as sponsorship, brand management and fan and spectator engagement;
  • Examine the importance of good governance in the field of sport;
  • Consider the role of sport and its positive impact on socio-cultural developments.

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About this institute

emlyon business school 

Founded in 1872, emlyon business school is a globally-ranked institution and among the 1% to hold triple accreditation by AACSB, EQUIS and AMBA. Benefit corporation since july 2021, it is internationally renowned for its academic excellence and its unique positioning,...


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Contact info

emlyon business school

23 avenue Guy de Collongue
69134 Ecully
France

 Show phone number
masters.em-lyon.com

Message the school

Want to know more about Sport Industry Summer School [DP18]? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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