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MSc in International Marketing & Business Development

emlyon business school
Program overview
18 months
Master's degree
Scholarships available
English
Start dates
Lyon
September 2022

Shanghai
Partly delivered in Shanghai

About this program

MSc in International Marketing & Business Development

The MSc in International Marketing & Business Development will provide you with solid academic knowledge and hands-on skills and enable you to work anywhere in the world, in all kinds of industries, all sorts of companies and a wide variety of jobs. If marketing lies at the heart of the company, sales and purchasing are frontier agents that enable businesses to expand and thrive.

Master the fundamentals and more specific skills related to marketing and business development in Lyon, then take-off and start building your future in Shanghai. During the entire program, get a better understanding of international affairs, interact with global citizens, then finally get a specific focus on South-East Asia from one of its most bustling cities.

Admission requirements

Students holding one of the following degrees can apply for the MSc in International Marketing & Business Development:

  • A validated Master 1 degree or Bachelor's degree equivalent to Bac + 4
  • A validated Licence 3 degree or Bachelor's degree equivalent to Bac+3 (limited to 30% of the cohort)

You can apply whilst studying the last year of the degree which makes you eligible for the program (Bachelor's Degree minimum).

For more information about admission requirements, Please visit the school website.


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Program content

  • Make Deals and Work With People Worldwide
  • Fundamentals of Marketing and Sales
  • Advanced Skills in Partnership and Sales Management
  • Understanding Markets and Consumers for Innovation
  • Advanced Marketing and Management Techniques
  • Exporting Business Models Globally - the Specificities of Doing Business in Asia
  • Professional Thesis

Scholarships & funding

Several scholarship options are available. Please check the school website for more information.

Tuition

Tuition fee: €24,900

Qualification

Credits: 120 ECTS

18 months including a 4-to-6-month internship (120 ECTS)

Delivered in Lyon & Shanghai with an International Seminar

Career paths

  • Marketing managers
  • Marketing strategists
  • Partnership managers
  • Product owners
  • Category managers
  • International sales developers
  • Country managers
  • Sales managers
  • Key account managers

Message the school

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About this institute

emlyon business school 

Founded in 1872, emlyon business school is a globally-ranked institution and among the 1% to hold triple accreditation by AACSB, EQUIS and AMBA. Benefit corporation since july 2021, it is internationally renowned for its academic excellence and its unique positioning,...


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Contact info

emlyon business school

23 avenue Guy de Collongue
69134 Ecully
France

 Show phone number
masters.em-lyon.com


Message the school

Want to know more about MSc in International Marketing & Business Development? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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