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MSc in High-End Brand Management

emlyon business school
24 months
Full time
Master's degree
Scholarships available
On campus
Shanghai
English
August 2022

About this program

MSc in High-End Brand Management

The MSc in High-End Brand Management (HEBM) is intended for potential top-level managers capable of assuming leading positions in international high-end companies. It is designed to grow a new generation of leading marketing and branding specialists, who are sensible to the special requirements of the high-end industry and who acquired the strategic and analytical skills to successfully guide companies in the high-end cultural & creative industries, especially European/Western high-end brands with operations in China as well as Chinese high-end brands.

Admission requirements

Students holding one of the following degrees can apply

  • A validated Master 1 or Bachelor's Degree equivalent (Bac+4 equivalent to 240 European credits ECTS)
  • A Licence 3 diploma or an equivalent (180 European credits ECTS) with an excellent profile. Limited to 30% of the cohort

Further documentation of English language competency may be required.

For further information on the application process, please visit the institute's website.


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Program content

Year One

Academic Content

  • Master the Fundamentals (Shanghai)
  • Innovation & Entrepreneurship and Intercultural Management (Shanghai)
  • Specialized Courses of High-End Brand Management and Digitization (Paris)

Experiential Learning

  • Tools and Platforms Learning (Shanghai)
  • High-End Brandstorming and Language Classes - Mandarin & French (Shanghai & Paris)

Year Two

Academic Content

  • Brand-Building & Management and Marketing Management in China (Shanghai)
  • Graduate Thesis (Anywhere in the World)

Experiential Learning

  • In-Company Project (Shanghai)
  • Internship - 4 to 6 months OR First Job (Anywhere in the World)

Scholarships & funding

Emlyon business school and its partners are committed to investing in tomorrow’s entrepreneurial leaders by helping qualified students to further their education. The MSc in High-End Brand Management rewards outstanding candidates with the Excellence Scholarship.

Excellence scholarships

  • A 15% reduction in tuition fees is offered to those students who obtain a GMAT score of 700+ (or an equivalent GRE) or a TAGE MAGE of 400+
  • A 10% reduction in tuition fees is offered to those students who obtain a GMAT score of 650+(or an equivalent GRE) or a TAGE MAGE of 360+
  • Early bird scholarships

For further information on the scholarships, please visit the institute's website.

Program delivery

This program lasts 24 months and is split between Shanghai & Paris.

Tuition

  • Tuition Fees €24,000

Pricing is for the 2022 intake. All indicated fees include tuition, enrolment fees and lifelong membership of emlyon business school forever alumni network.

Career paths

Upon completing the MSc in High-end Brand Management, the participants will become accomplished brand management professionals. They will be well‐prepared to work in the marketing department of major high-end brands or start-ups in business to consumer or business-to-business environments.

They will also fit the requirements of market research, media, PR or advertising agencies looking for marketing professionals who know how to identify consumer insights and to make use them in brand communications, consulting firms supporting their clients in strategic branding decisions, as well as creative entrepreneurs (such as designers) looking for managers with a strong business background who are also familiar with their industry.

In addition, they could pursue a career in branding & management for arts and creative industry organizations, such as art auction houses, art galleries, exhibition and trade fair organizers or creative industry associations.

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About this institute

emlyon business school 

Founded in 1872, emlyon business school is a globally-ranked institution and among the 1% to hold triple accreditation by AACSB, EQUIS and AMBA. Benefit corporation since july 2021, it is internationally renowned for its academic excellence and its unique positioning,...


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Contact info

emlyon business school

23 avenue Guy de Collongue
69134 Ecully
France

 Show phone number
masters.em-lyon.com


Message the school

Want to know more about MSc in High-End Brand Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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