MSc in Digital Marketing & Data Science

emlyon business school
Program overview
18 months
Full time
Master's degree
Scholarships available

Start dates
27,000 EUR
September 2023

27,000 EUR
September 2024

27,000 EUR
September 2025

About this program

MSc in Digital Marketing & Data Science

The MSc in Digital Marketing & Data Science pedagogy uniquely combines a strong academic background in business studies, marketing, data analysis and strategy with an in‐depth and specific digital knowledge and data driven marketing.

An example of companies that participate in the program, host company visits and conferences are 1000mercis, Amazon, AXA, Capgemini, Converteo, Criteo, Facebook, GE, Google, Hilti, IBM, Microsoft, Orange, Saint-Gobain and TF1.

Admission requirements

  • Students holding one of the following degrees can apply for the MSc in Digital Marketing & Data Science:

    • A validated Master 1 degree or Bachelor's degree equivalent to Bac + 4
    • A validated Licence 3 degree or Bachelor's degree equivalent to Bac+3 (limited to 30% of the cohort)

Does this course require proof of English proficiency?

The TOEFL iBT® test is accepted by 11,500 universities and higher education institutions in over 160 countries. Book your test today!

Learn more Advertisement

Scholarships & funding

As a socially responsible organisation,emlyonbusiness school helps students to finance their MSc in Digital Marketing & Data Scienceby offering up scholarships to qualifying students. These scholarships are limited in number, so we advise you to contact your program advisor as soon as possible to discuss your eligibility.

To download the Scholarship Policy information, create or long onto your emlyonbusiness school account.


This tuition and fee charges are in effect for the 2023-2024 academic year and are subject to change for future years. All indicated fees include tuition, enrolment fees, academic expenses related to the International Seminar, and lifelong membership of emlyonbusiness school alumni network.


  • Master of Science approved by the Conférence des Grandes Ecoles
  • 18 months including a 4 to 6-month internship (120 ECTS)

Continuing studies

The skills developed with the program open large horizons as all companies are now challenged by data and digital disruptions. You will be prepared for specific positions in marketing and business updated to the digital era such as:

  • Digital marketing manager
  • Head of digital solutions
  • Digital project manager
  • Data analyst
  • Business intelligence analyst
  • Digital analyst
  • Consultant or project manager in digital transformation
  • Social media manager
  • Online media planner
  • 89%of students have found a job before graduation
  • 100%of students have found a job in less than 6 months after graduation
  • Average starting salary:46K€

Survey carried out in 2020. Concerns class of 2019.

Message the school

Want to know more about this program, MSc in Digital Marketing & Data Science? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

Currently living in *
Nationality *

About this institute

emlyon business school 

emlyon business school was founded in 1872 by the Lyon Chamber of Commerce and Industry. It is a private higher-education establishment recognized by the French State. It is one of the oldest business schools in Europe. emlyon is among the 1% ofglobal business schools to be accredited by...

Read more about this school

Contact info

emlyon business school

23 avenue Guy de Collongue
69134 Ecully

 Show phone number

Message the school

Want to know more about MSc in Digital Marketing & Data Science? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


Be the first to write a review!