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Digital Marketing Strategies

Emeritus Institute
2 months
Diploma / certificate
Online / distance program
English
Inquire for more information
2,600 USD
Programs from Emeritus Institute

Program description

Digital Marketing Strategies

The proliferation of new technologies such as mobile, cloud computing, and artificial intelligence (AI) have transformed customer behavior and disrupted marketplaces — both for B2B and B2C markets. As a result, our marketing practices must also evolve.

Digital Marketing Strategies: Data, Automation, AI & Analytics is much more than marketing through digital channels.

This course is offered in partnership with Kellogg Executive Education.

Admission requirements

Business managers and leaders who are responsible for driving innovation and growth, as well as seasoned marketing practitioners, will gain a practical understanding of what modern marketing practice looks like from an organizational perspective. If your role includes attracting and retaining customers in some way or delivering products and services, there's something useful in this online program for you.

If managing a marketing team falls under your responsibility, this program will be especially appropriate, as it takes a high-level strategic view.

Participants come from a wide range of industries that include retail, telecommunications, hospitality, global shipping, technology, automotive, manufacturing, and others.

For more information visit university website


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Program content

In this online program by Kellogg Executive Education, you'll gain an end-to-end perspective of the modern marketing process.

  • Module 1: A Framework for Marketing in a Digital World
  • Module 2: Understand Customers and Generating Insights
  • Module 3: Customer Segmentation and Behavioral Marketing
  • Module 4: The Customer Journey and Content Strategy
  • Module 5: Brand Storytelling in a Digital World
  • Module 6: Accelerating Marketing Execution through Agile Marketing
  • Module 7: Marketing Attribution, Testing, and Experimentation
  • Module 8: Marketing Automation and Artificial Intelligence in Marketing

For more information visit university website

Qualification

Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants. This program is graded as a pass or fail; participants must receive 80% to pass and obtain the certificate of completion.

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About this institute

Emeritus Institute

Emeritus Institute

Emeritus enables the world’s best schools to teach aspiring learners from across the world through our unique ‘globally connected classroom’ experience. EMERITUS offers Certifications and Diplomas programs in Leadership, Strategy & Digital. Their academic partnership with MIT Sloan, Columbia Business...


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Contact info

Emeritus Institute

78 Shenton Way
079120 Singapore

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