MSc Marketing Strategy and Business Development
The MSc Marketing Strategy and Business Development program is designed to train students in marketing, multi-channel marketing, sales and communication. During this program students will be given the opportunity to gain knowledge and develop the skills necessary for the integration and evolution in a company. In addition, students will learn how to work in a team and act as a leader - essential qualities needed for successful managers.
The modules for this program are as follows:
- Knowledge of self and the group
- Trade Negotiation
- Industrial Marketing
- Marketing and Business Strategy
- Customer Relationship Management and e-marketing
- Communication Strategy and Brand Management
- Marketing Strategy
- Career Path
- Memory Methodology
The programme is open to students who hold the following degrees:
- A four-year degree or equivalent OR
- A three-year degree plus relevant or substantial professional experience.
Language requirements for non-native speakers:
- IELTS 6 / TOEIC 790 / TOEFL 83 OR
- Proof that English was the medium of study in the candidate university or in his/her professional environment (for at least a year)
- A GMAT or GRE score is not compulsory but would be to the candidate’s advantage.
Does this course require proof of English proficiency?
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Upon completion of this program, graduates will be awarded a Master's Degree in Marketing Strategy and Business Development.
About this institute
Founded in 1871, EM Normandie is one of the very first business schools in France. Formed under the French Associations Act of 1901, it is a Private Association Institution in Higher Education & Research. On its five campuses (Caen, Le...
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