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International Master in Marketing Management and Business Development (Spanish)

EAE Business School
12 months
Master's degree
On campus
Barcelona
Spanish
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Program description

International Master in Marketing Management and Business Development and Business Development

The growing demand for professionals in the area of corporate image and identity is due to two causes. The business environment evolves fast. Globalization, new information technologies and new distribution and sales channels appearing thanks to the Internet have changed both marketing strategies and the way we sell. Competing in global environments has increased the number of markets in which we are able to operate, but also the number of competitors we face, so it is necessary to approach the commercial and marketing management from a more innovative perspective: consumers are ever more demanding and have more information, so they have a clear idea of what they want and need.

The International Master in Marketing Management and Business Development and Business Development and Market Development is designed to train professionals to lead these changes and turn market opportunities and challenges into competitive advantages for the company. Professionals who have solid training in marketing and sales management, who are aware of the new marketing trends and have a deep knowledge of the organizational aspects that generate corporate value, something that is key in allowing any organization to grow.

The residential program is a mixture of different components, all of which are fundamental in the learning and teaching of the master’s degree, which are structured over three main axes:

  • The strategic conception of the marketing function in the company, and its relationship with the commercial world and the market
  • The concept of retail and its application in competitive environments
  • The organization of events and sponsorship as a motor of growth in the sports sector.

This course is also available in Hybrid.

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About this institute

EAE Business School

EAE Business School is a global higher education center located in Spain. Founded in 1958, EAE Business School focuses on management programs. For over 58 years, more than 65,000 executives and professionals from 72 countries have been educated in business...


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Contact info

EAE Business School

Aragó, 55
08015 Barcelona
Spain

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www.eae.es

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Want to know more about International Master in Marketing Management and Business Development (Spanish)? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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