About this program
Marketing has been dominated in recent years by a shift to digital, mobile and social media, hyper-targeting and feedback of real-time metrics and data leading the way over traditional marketing where interaction information is not as forthcoming.
The MSc in Digital Marketing is designed to help participants understand how digital technologies are changing consumer behavior and equip them with the knowledge to engage with consumers using digital channels.
Graduates from this programme will have highly-developed competencies in communicating and marketing using social media, analytics and other digital and mobile technologies.
Admission requirements
Does this course require proof of English proficiency?
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Learn moreAbout this institute
Dublin City University is a young university, situated on an 85 acre campus three miles north of the River Liffey in the city centre and just a 15-minute drive from Dublin airport. With the city just a 10-minute bus drive...
