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Business and Marketing BA (Hons)

De Montfort University
36 months
Full time
Bachelor's degree
On campus
Leicester
English
Inquire for more information
Business and Marketing BA (Hons)

Program description

Business and Marketing BA (Hons)

An effective marketing strategy and up-to-date business knowledge are key to the success of any modern company. This is where our course comes in.

In your first year you will ground your learning in the field, covering a broad range of skills. During your second and third years you will have the opportunity to tailor your degree to suit your interests and career aspirations, in areas such as contemporary business practice, contemporary marketing, market research, and advertising.

The course is accredited by the Chartered Institute of Marketing (CIM), which means our graduates leave with a degree that is recognised by one of the world’s leading professional marketing bodies that’s respected industry-wide.

Employability is a key feature of what we offer at DMU and our students are given the tools to boost their prospects through the dedicated faculty careers and placement team, which helps students gain work experience ranging from short-term internships to year-long placements and graduate jobs.

Admission requirements

  • Typical offers at 112 UCAS Points. You need to study at least two subjects at A Level or equivalent grades (eg BTEC)
  • Five GCSEs at grades A–C including English Language and Maths
  • Pass Access with 30 Level 3 credits at Merit (or equivalent)

    English (Language or Literature) and Maths GCSE required as separate qualifications at grade C

    We will normally require students to have had a break from full time education before undertaking the Access course

  • International Baccalaureate: 26+ Points

English language

If English is not your first language, an IELTS core of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.


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Program content

Year 1

  • Financial Decision Making
  • Introduction to Entrepreneurship and Enterprise
  • Global Business Issues
  • Marketing Essentials
  • Marketing Decision Making
  • Academic Development and Professional Practice

Year 2

  • Contemporary Management
  • Brand Management

Plus option modules from the following indicative list:

  • Business Research and Analysis
  • European Business Issues
  • The Creative Art of Selling and Negotiation
  • Business Law
  • Consumer Behaviour
  • Direct and Digital Marketing
  • International Marketing
  • Advertising and Promotion
  • Marketing Research
  • Sustainability Marketing
  • Sports Marketing*

Year 3

  • Global Contemporary Business Issues
  • Marketing Analysis and Strategy

Plus option modules from the following indicative list:

  • Crisis and Business Continuity Management
  • Strategy and Management Dissertation
  • Creative Management and Marketing
  • Perspectives on Creative Leadership
  • Marketing of Services*
  • Marketing Analytics*
  • Retail Marketing
  • Marketing Dissertation
  • E-Marketing
  • Global Consumer Cultures: Critical Perspectives
  • Global Marketing Strategies
  • Customer Management
  • The Brand Portfolio
  • Reflective Business Practice*

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Program delivery

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study.

Tuition fees

2021/22 tuition fees

  • UK students: £9,250 per year
  • International students: £14,250 per year
  • EU students: Check the website for more information

Career opportunities

A degree in Business and Marketing prepares you for a whole range of career opportunities.

You may decide on a marketing focused career such as digital marketing, brand management, customer service project management or market research.

Alternatively, you could follow a more business orientated route, with graduates choosing to pursue careers in business analysis, project management or sales management – to name but a few possibilities.

Recent graduates have progressed onto roles such as brand development executive at Red Bull, visual matching merchandiser at Marks and Spencer and PR and communications manager at Honda.

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Want to know more about this program, Business and Marketing BA (Hons)? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

De Montfort University

De Montfort University (DMU) in England welcome hundreds of European students every year for one of our 300 courses at foundation, undergraduate and postgraduate level. We have approx. 25,000 students studying in our 4 faculties; Business & Law; Health &...


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Why study at De Montfort University

  • Ranked 20th for Graduate Prospects (The Times & Sunday Times Good University Guide 2020)
  • In the top 10% of institutions overall recognised by the Times Higher Education’s Impact Rankings 2020
  • TEF Gold Award in the 2017 Teaching Excellence Framework – the only government-endorsed measure of teaching quality in higher education.
  • Campus of the Future - DMU has invested £136m in transforming its campus, creating new green space in Leicester and using renewable energy technology. Four of the largest campus buildings generate renewable energy via more than 1,110 solar panels, and a wood biomass boiler cuts out the need to burn fossil fuels.
  • 2030 Climate Action - More than 100 students and staff have taken part in carbon literacy training to understand how choices like transport, clothes, overseas travel and food impact the planet. DMU and the University of Leicester have teamed up with Leicester City Council to deliver the training in city schools. DMU has halved its carbon dioxide emissions since 2005.

Contact info

De Montfort University

The Gateway
LE1 9BH Leicester
United Kingdom

 Show phone number
www.dmu.ac.uk

Contact school

Want to know more about Business and Marketing BA (Hons)? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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