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Bachelor of Commerce (Management and Marketing)

Curtin University Singapore
2 years
Full time
Bachelor's degree
Scholarships available
Singapore (City)
English
February, July, November
51,840 SGD excl. VAT

Program description

Bachelor of Commerce (Management and Marketing)

This double major caters for students who want an overall understanding of managerial competencies and the functional area of marketing. The management component focuses on key challenges facing managers such as the relationship between people and the organisation, performance, change and innovation. The marketing component prepares graduates to organise and control marketing activities efficiently in a highly competitive market. Graduates are eligible to apply for membership of the Australian Institute of Management, the Australian Marketing Institute, and the Professional Sales and Marketing Institute.

Admission requirements

Year 12, GCE A Level, SAT, IB Diploma or equivalent

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Program content

-Introduction to Accounting
-Business Law
-Introductory Economics
-Communication in Business
-Introduction to Business Information Systems
-Fundamentals of Management
-Discovering Marketing
-Organisational Behaviour
-Consumer Behaviour
-International Marketing
-Business and Sustainable Development
-Marketing Research
-Human Resource Management Introduction
-International Management
-Strategic Marketing
-Internet Marketing
-Entrepreneurship
-Retail Marketing and Distribution
-Strategic Management
-Digital Communication Management
-Managing Change
-Business Ethics
-Services Marketing
-Business Capstone

Scholarships & funding

For scholarship information, please click the "Visit programme webpage" or "Request Information" buttons above.

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About this institute

Curtin University Singapore

Curtin University Singapore

Curtin University is a global university, with campuses in Singapore, Australia, Malaysia, Dubai and Mauritius. The Singapore campus is located in the heart of Singapore city, and offers students a conducive and safe study environment. Curtin Singapore offers a starting...


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Contact info

Curtin University Singapore

Curtin University Singapore
90 and 92 Jln Rajah
329162 Singapore
Singapore

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curtin.edu.sg

Request information

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Date of birth
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