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Bachelor of Arts in Product Management

CODE University of Applied Sciences
01 September 2021
Application deadline: 15 July 2021
Courses from CODE University of Applied Sciences

Program description

Bachelor of Arts in Product Management

Product managers are responsible for identifying potential new products/markets, generating requirements, and developing product-introduction and marketing strategies.

During your product management bachelor program, you will learn how to perform these tasks by gathering and analysing data. You will learn to base your decisions on theoretical and practical insights from the fields of business economics, data science, design thinking, marketing, and project and talent management.

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Admission requirements

At CODE, we worked hard to develop a special admission process that is an interesting learning experience in itself and not just a necessary administrative annoyance. That's why we don't have special admission requirements.

However, German regulations for higher education require you to have a higher education entrance qualification (Hochschulzugangsberechtigung) to enroll in a Bachelor’s degree program. That usually means a high school diploma/certificate, but you might need to take further steps depending on where you went to school. (You can find more information on our website at Admissions - International Applicants).

We don't need proof (exam results) of English language proficiency either. However, all programs are taught in English, so please be aware of this fact.

You can read more about our Admissions Process on our website at Admissions.

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Program content


The program is focused on a set of modules that explore the range of the discipline product management. As a future product manager, you will choose the modules you want to explore.

  • Communication & Presentation
  • Customer Discovery & Market Research
  • KPIs & Data Analysis
  • Product Marketing
  • Requirements Engineering
  • Product Innovation & Definition
  • Process Management
  • Product Strategy
  • Partnership Management
  • Intercultural Management
  • Consumer Psychology
  • Entrepreneurship

Scholarships & funding

No scholarships. But did you know that we developed two tuition-fee models which are available to both EU and non-EU students? An income-based delayed tuition model with no upfront tuition-fee payment (you only start paying after you finish your studies and start to earn money) and a monthly fee model (you pay as you study).

Please read more about the details on our admission page.

Tuition fees

At CODE, all bachelor’s programs are a total amount of €32,768 (no matter how long you study). So, the monthly payment would be €910.22 for 36 months. This calculation and the underlying assumptions will be updated every three years.

In addition to a monthly payment tuition model, CODE offers an income-based delayed tuition model. Please visit the website for more information. 


Bachelor of Arts

Career opportunities

As a successful product manager, your feet rest firmly on a solid foundation of business economics, marketing and data analysis, while your eyes are fixed on the sky: dreaming up valuable, usable and feasible visions for new products and software solutions.

In order to successfully design and implement a new product, product managers have to be passionate about all aspects of the product – from software engineering and technical features, to front-end and interaction design. Fluent in coder-speak, product managers have their artsy designer vocabulary at the ready and shine in board-room management presentations.

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Want to know more about this program, Bachelor of Arts in Product Management? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

CODE University of Applied Sciences

CODE is a state-accredited private University of Applied Sciences in Berlin that offers three Bachelor’s Degree programs: Software Engineering, Interaction Design and Product Management. We think that we're a really cool place, but let's explain why! First things first, we...

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Why study at CODE University of Applied Sciences

  • State-accredited Bachelor in Software Engineering, Product Management, Interaction Design
  • All 3 programs are taught in English
  • Study abroad opportunities
  • Project-based learning
  • Our partner companies include Porsche, AWS, Telekom Innovation Laboratories and many more

Contact info

CODE University of Applied Sciences

Lohmühlenstraße 65
12435 Berlin

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Contact school

Want to know more about Bachelor of Arts in Product Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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