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Behavioural Economics (Taught)

City, University of London
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Program description

Awarded by: City University London

The aims of the Behavioural Economics postgraduate programme are to provide you with opportunities to acquire knowledge and understanding of behavioural economics, broadly defined as the synthesis of psychology and economics in individual decision making and behaviour. It will also provide you with necessary academic, research, and communication skills to apply this knowledge in the workplace. In addition, the programme aims to enable you to develop an awareness of professional and contextual issues relevant to the practice of behavioural economics, including ethical considerations of psychology-based techniques of influence.

The programme is taught by both psychologists and economists, and its major objective is to synthesize these two perspectives to achieve theoretical coherence with practical outcomes, specifically how behavioural economic theories and methods can be used in different fields to influence individual decision making in positive directions. The programme will also consider the potential 'dark side' of techniques of behavioural manipulation and the implications of this potential for the appropriate professional use of these theories and methods.

The major aim of the Behavioural Economics programme is to provide you with a thorough grounding in the behavioural and economic sciences that underpin the field of behavioural economics. Understanding how real people make real decisions is of utmost importance to theoretical economic understanding (preferences and utility), the practical application of models of human behaviour (e.g., government polices), and individual economic welfare (e.g., health and financial) which, for example, can be diminished by overweighting the present and underweighting the future (i.e., hyperbolic temporal discounting). Consumer psychology is also dependent on the principles of behavioural economics (e.g., techniques of influence used in marketing and advertising), as are consultancies of various kinds (e.g., branding and public relations).

About this institute

City, University of London

City, University of London is a special place. With skill and dedication, we have been using education, research and enterprise to transform the lives of our students, our community and the world for over a hundred years. We are a...

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