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Official Master in Events Management

CETT-UB Campus de Turisme, Hoteleria i Gastronomia
Program overview
1 year
Full time
Master's degree
Scholarships available
Start dates
Barcelona
October 2019  (Spanish)
October 2019  (English)

Program description

Official Master in Events Management

In recent years, the events sector has been one of the sectors that has contributed most to the development of the tourism Industry. In this sense, the events sector has notably changed, not only through the diversification of different types of events, but also because of their growing complexity, global scale, and impact on overall marketing strategies.

In this context, companies from a wide variety of sectors have become aware of the potential of this industry and, consequently, are increasingly making use of events as a new promotional tool and as a key in building brand recognition. The impact of these new contexts forces the sector to continuously transform itself in order to maintain competitiveness and evolve in line with new industry trends.

This master’s programme strives to successfully lead participants across the world of tourism and events to understand not only the keys to developing, planning, and managing different types of events, but also to optimize their potential as a marketing and communications tool.

Admission requirements

Please visit the CETT-UB webpage for more information about admission requirements. 

Program content

The main objectives of the master's degree are:

  • Develop a comprehensive, international vision of business and conference tourism.
  • Identify and make use of the potential of events as a tool for communication and marketing.
  • Learn to create and execute strategic projects (Strategic Meeting Management).
  • Learn to measure events (ROI/ROO) so as to plan better.
  • Learn to improve contents (Meeting Architecture) to create value.
  • Generate engagement among the attendees.
  • Discern the keys to developing and managing successful events.

Scholarships & funding

Please visit the CETT-UB webpage for more information about scholarships. 

Request info

Want to know more about this program, Official Master in Events Management? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About school

CETT-UB

CETT-UB Campus de Turisme, Hoteleria i Gastronomia

CETT is an international School for education and knowledge transfer in tourism and hotel management and gastronomy. CETT is affiliated with the University of Barcelona. It offers all available training and study levels (technical training, university graduate and postgraduate, continuous...


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Contact info

CETT-UB Campus de Turisme, Hoteleria i Gastronomia

Avinguda Can Marcet 36-38
08035 Barcelona
Spain

Request information

Want to know more about Official Master in Events Management? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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