Official Master in Events ManagementCETT-UB Campus de Turisme, Hoteleria i Gastronomia
Official Master in Events Management
In recent years, the events sector has been one of the sectors that has contributed most to the development of the tourism Industry. In this sense, the events sector has notably changed, not only through the diversification of different types of events, but also because of their growing complexity, global scale, and impact on overall marketing strategies.
In this context, companies from a wide variety of sectors have become aware of the potential of this industry and, consequently, are increasingly making use of events as a new promotional tool and as a key in building brand recognition. The impact of these new contexts forces the sector to continuously transform itself in order to maintain competitiveness and evolve in line with new industry trends.
This master’s programme strives to successfully lead participants across the world of tourism and events to understand not only the keys to developing, planning, and managing different types of events, but also to optimize their potential as a marketing and communications tool.
Please visit the CETT-UB webpage for more information about admission requirements.
The main objectives of the master's degree are:
- Develop a comprehensive, international vision of business and conference tourism.
- Identify and make use of the potential of events as a tool for communication and marketing.
- Learn to create and execute strategic projects (Strategic Meeting Management).
- Learn to measure events (ROI/ROO) so as to plan better.
- Learn to improve contents (Meeting Architecture) to create value.
- Generate engagement among the attendees.
- Discern the keys to developing and managing successful events.
CETT-UB Campus de Turisme, Hoteleria i Gastronomia
CETT is an international School for education and knowledge transfer in tourism and hotel management and gastronomy. CETT is affiliated with the University of Barcelona. It offers all available training and study levels (technical training, university graduate and postgraduate, continuous...
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