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Business Administration – Marketing

Centennial College
3 years
Full time
Diploma / certificate
Scholarships available
Online / Distance
Toronto
English
Summer
14,503 CAD

Program description

Business Administration – Marketing (2303)

The Business Administration – Marketing program will help turn you into a skilled marketing professional who manages the link between an organization and its customers using social media, customer knowledge and business strategy.

This business program will cover broad-based business topics in addition to detailed marketing training. Marketing-specific areas of study will include:

  • Marketing research
  • Marketing communications (such as advertising and promotion)
  • Digital marketing (such as direct marketing, e-marketing and customer relationship management)
  • Brand planning

Courses will use case studies and industry software such as Tableau and Envision. Additionally, lectures and assignments will help you develop the creative decision-making and persuasive communication skills necessary to become a successful marketing professional.

Admission requirements

Academic Requirements

  • Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status (19 years or older)
  • English Grade 12 C or U, or equivalent (minimum grade required) or take the Centennial College English Skills Assessment for Admission
  • Mathematics Grade 11 or 12 C, M or U, or equivalent (minimum grade required) or take a Centennial College Math Skills Assessment for Admission

Additional Requirements

  • English language proficiency

For more information about admission requirement visit our university website.


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Program content

Semester 1

  • Financial Accounting Concepts
  • Fundamental of Business
  • College Communication 1
  • Applied Business Software 1
  • Global Citizenship: From Social Analysis to Social Action
  • Principles of Marketing

Semester 2

  • College Communication 2
  • Applied Business Software 2
  • Human Resources Management
  • Mathematics of Finance II
  • Marketing Communications

Semester 3

  • Business Culture and Collaborative Practices
  • Principles of Microeconomics
  • General Education Elective
  • International Business Concepts
  • Retailing
  • Professional Selling

Semester 4

  • Principles of Macroeconomics
  • General Education Elective
  • Organizational Behaviour
  • Practical Applications in Marketing
  • Marketing Research
  • Digital Marketing

Semester 5

  • Business Ethics
  • Professional Business Elective
  • Brand Management
  • B2B Marketing & Channel Management
  • International Marketing
  • Introduction to Supply Chain and Business Operations

Semester 6

  • Careers
  • Professional Business Elective
  • Creativity & Managing Innovation
  • Marketing Analysis
  • Consumer Analysis
  • Strategic Marketing Planning

Tuition fees

Canadian Student Tuition fee is $ 2,721.00 (2 Semesters)

International Student Tuition fee is $14,502.50 (2 Semesters)

Scholarships & funding

Several scholarship options are available. Please check the university website for more information.

Qualification

Program Vocational Learning Outcomes

Program Vocational Learning Outcomes describe what graduates of the program have demonstrated they can do with the knowledge and skills they have achieved during their studies. The outcomes are closely tied to the needs of the workplace. Through assessment (e.g., assignments and tests), students verify their ability to reliably perform these outcomes before graduating.

  • Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
  • Develop pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis.
  • Develop strategies for the efficient and effective distribution of products, concepts, goods, and services.
  • Determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs.
  • Evaluate results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
  • Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria.
  • Project the impact of a marketing initiative using quantitative information.
  • Address marketing problems and opportunities using a variety of strategies and tactics.
  • Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others.
  • Communicate marketing information persuasively and accurately in oral, written, and graphic formats.
  • Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets.
  • Conduct primary and secondary market research to provide information needed to make marketing decisions.
  • Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise.
  • Assist in the development of a business plan.
  • Apply the principles of business ethics and corporate social responsibility.
  • Use professional sales techniques to make a sale.
  • Adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments.

Career opportunities

Career Outlook

  • Marketing coordinator
  • Account manager
  • Marketing analyst
  • Promotions coordinator
  • Sales representative
  • Assistant brand manager
  • Public relations assistant
  • Advertising coordinator
  • Blogger
  • E-marketer
  • Social media coordinator
  • Search engine optimization specialist

Areas of Employment

  • Advertising agencies
  • Retail and retail corporations
  • Not-for-profit organizations
  • Financial institutions
  • Sports events and entertainment
  • International businesses
  • Manufacturers
  • Start-up companies

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About this institute

Centennial College

Centennial College is Ontario’s first public college with five campuses in Toronto, Canada. Centennial offers high quality Canadian Education that is hands on and employment focused. Programs at Centennial promote experiential learning with laboratory instruction, co-op education and industry placements.  Centennial...


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Why study at Centennial College

Canada ranked #1 study abroad country

Canada has been ranked the #1 study abroad country in the world for 2020! Known for its untouched natural beauty, friendly and welcoming locals, and a culture of tolerance and diversity, Canada is a clear choice for students looking to study abroad.

Contact info

Centennial College

755 Morningside Ave
M1K 5E9 Toronto, Ontario
Canada

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Request information

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