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Advertising – Creative and Digital Strategy

Centennial College
1 year
Full time
Diploma / certificate
On campus
Toronto
English
Fall

Program description

Advertising - Creative and Digital Strategy

The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in the advertising industry.

This Advertising Graduate Certificate program takes place at the Story Arts Centre in Toronto and blends Centennial College's experience in digital media with our strengths in business and marketing. The program focuses on helping you create engaging digital experiences built on solid creative strategy. You become immersed in the digital field and learn how to develop breakthrough creative advertising campaigns.

Through your courses, you acquire the necessary skills in creative strategy, writing, developing creative concepts, art direction, collaboration, presentation and entrepreneurialism. During a field placement, which is part of the second semester, Creative and Digital Strategy students take part in team assignments, working in a collaborative environment in the real world.

You’ll also learn new technologies and platforms that keep you informed about recent innovations in the digital creative field.

The program focuses on five key areas:

  • Creative strategy, to ensure advertising meets clients' business objectives.
  • Digital storytelling, to build on the power of storytelling in developing impactful creative advertising.
  • Brand engagement, to create strong connections with consumers.
  • Entrepreneurship, to foster key business skills that encourage innovation and risk-taking.
  • Emerging platforms, to ensure you are up-to-date on the latest in digital technology impacting the advertising industry.

In this program, you:

  • Gain an understanding of the digital creation process from a creative director's point of view.
  • Learn how to craft a creative digital strategy that delivers results.
  • Develop a strong portfolio and case studies for prospective employers.
  • Enhance presentation skills to help sell ideas.
  • Understand the impact of technology on creative development.
  • Foster digital storytelling skills to bring brands to life online.
  • Analyze and solve business and marketing challenges for clients by applying innovative creative and digital techniques.
  • Complement in-class education with a field placement that will provide the opportunity to work in the industry and hone your skills.

Admission requirements

Three-year college diploma or university degree (for select programs, a two-year diploma or degree is permitted) from a recognized institution. Most programs will consider applicants with partial education (two years) combined with two years of work experience relevant to the program.

All candidates must attend a mandatory Creative and Digital Strategy program admission session, where they will:

  • Complete a questionnaire to help us assess suitability for the program and industry
  • Complete a writing assignment
  • Submit an up-to-date resumé

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Tuition fees

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About this institute

Centennial College is Ontario’s first public college with five campuses in Toronto, Canada. Centennial offers high quality Canadian Education that is hands on and employment focused. Programs at Centennial promote experiential learning with laboratory instruction, co-op education and industry placements.  Centennial...


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Why study at Centennial College

Canada ranked #1 study abroad country

Canada has been ranked the #1 study abroad country in the world for 2020! Known for its untouched natural beauty, friendly and welcoming locals, and a culture of tolerance and diversity, Canada is a clear choice for students looking to study abroad.

Contact info

Centennial College

755 Morningside Ave
M1K 5E9 Toronto, Ontario
Canada

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