MSc in Management with specialization in Strategic Marketing
The MSc in Management with specialization in Strategic Marketing provides advanced, in-depth training in core aspects of the marketing function.
Develop the conceptual knowledge, analytical and technical skills, creativity and competencies to help you advance to high-level marketing positions.
It is an exciting time to be a marketing manager, with technology creating entirely new categories of products and services. In this program, you can deepen your knowledge in new forms and contexts of marketing through a broad range of electives. You will also learn and practice conducting and analyzing quantitative and qualitative research.
This program is fully taught in English and is designed to provide you with the academic and practical knowledge to succeed in a variety of marketing-related careers. Acquire the expertise and skills to launch a career as a product manager, branding specialist, advertising strategist, or consumer insight analyst.
1st Semester | 2nd Semester
- General Business Foundation Courses
- Specialization Courses
- Free Electives
- Leadership Lab
- International Experience (optional)
- Summer Internship (optional)
- Thesis Project
Management or Economics graduates who seek a high level career in marketing, including in sales, market research and analytics, branding, or advertising.
Professional experience/internship (up to 2 years), international exposure (exchange, summer school or internship abroad) and extracurricular achievements are highly valued by the Admissions Jury.
About this institute
Católica Lisbon School of Business and Economics
CATÓLICA-LISBON: Your Future Starts Here. Consistently ranked as the Best Business School in Portugal by the Financial Times ranking for Top European Business Schools, CATÓLICA-LISBON is an Excellence driven institution that integrates the restricted 1% (88) of Business Schools worldwide...
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