1 year
Full time
Master's degree
Scholarships available

About this program


Marketing is the business of engaging with the world.

Positive relationships with customers, employees, suppliers, other businesses, local communities, government and regulatory authorities are fundamental to organisational success.

Marketing ensures the reputational alignment of all these relationships through an understanding of behaviour, decision making and market research.

The business of changing the world is ours.

Our MSc in Marketing is designed to enhance your previous study with additional insights into core marketing concepts, processes and skills. We’ll help you become a marketing professional capable of analysing organisational scenarios and formulating evidence-based action plans.

Admission requirements

This is a conversion course. Conversion courses allow you to study a subject unrelated to your undergraduate degree or current career, and support you with a change of career path. No prior knowledge or degree in the subject is required.

Candidates will normally be graduates from a recognised institution with a minimum of a 2:1 (GPA 3.0/4.0) from an approved institution.

Non-graduates with approved professional qualifications or significant work experience may also be considered.

Candidates who have previously studied 3 or more marketing-related modules may wish to consider the MSc Strategic Marketing course.

Applicants whose first language is not English are required to obtain a minimum IELTS score of 6.5 with a minimum of 6.0 in each sub score (or an equivalent English language qualification).

For more information about admission requirements, please check the university website.

Does this course require proof of English proficiency?

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Program content

The modules shown are an example of the typical curriculum and will be reviewed prior to the 2022/23 academic year. The final modules will be published by September 2022.

Core modules for year one

  • Marketing Project
  • Marketing Fundamentals
  • Services Marketing
  • Marketing Research
  • Marketing in Context

Scholarships & funding

For more information about scholarships, please visit the university website.


  • Tuition fees for UK: £10,700 per year.
  • Tuition fees for International Students: £23,450 per year

For more information about tuition fee, please visit the university website.


What skills will I practise and develop?

The Learning Outcomes for this program describe what you will be able to do as a result of your study at Cardiff University. They will help you to understand what is expected of you.

The Learning Outcomes for this program can be found below:

Knowledge & Understanding:

On successful completion of the program you will be able to:

  • Demonstrate an in-depth understanding of key marketing concepts.
  • Evaluate the principles, theory and applications of marketing.
  • Analyse contemporary issues in marketing and their societal impact.
  • Evaluate important aspects of marketing contexts.

Intellectual Skills:

On successful completion of the program you will be able to:

  • Apply the principles of marketing to practice.
  • Analyse marketing scenarios and formulate evidence-based recommendations.
  • Apply knowledge in an original way.

Professional Practical Skills:

On successful completion of the program you will be able to:

  • Evaluate the applications of theory to practice, generating workable solutions.
  • Solve problems in applied marketing scenarios.
  • Deal with complex issues in a systematic and creative way.
  • Analyse complex problems based on rigorous data, and clearly communicate to specialist or non-specialist audiences.

Transferable/Key Skills:

On successful completion of the program you will be able to demonstrate:

  • Communicate ideas, principles and theories effectively by oral, written and practical means.
  • Work effectively in a team and as an individual.
  • Use digital technology in an applied learning environment.
  • Work to a range of timescales to fit the requirements of program tasks and outputs.

Career paths

At Cardiff Business School, you’ll receive a career-changing education from world-leading academics that have different points of view. They’ll challenge your thinking as you consider the world of business from a range of alternative perspectives.

On our MSc in Marketing, you’ll benefit from the knowledge and expertise of our Career Enhancer Team. They’re ready and waiting to identify events and opportunities to help you achieve your future aspirations.

We’ve developed relationships that range from the largest multinationals to the smallest micro-businesses, and include a wide variety of social enterprises and cooperatives. We use these networks to deliver value for our students through:

  • real-world case studies and insights
  • collaboration with our Public Value Entrepreneurs in Residence
  • guest lectures
  • field trips and workshops.

This wide ranging and varied learning experience will help enhance your career and demonstrate how you can make a difference along the way.

The program will enable new opportunities for a career in Marketing, supplementing the skills and knowledge you acquired in your first degree. The MSc Marketing offers advancement in the student’s own discipline through complementary expertise and differentiation from other candidates in the field.

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About this institute

Cardiff University

Cardiff University is among the top 25 universities in the UK and is ranked 154th in the world. Founded in 1883, Cardiff University combines a prestigious heritage with impressive modern facilities, on one of the most beautiful campuses in the UK....

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Contact info

Cardiff University

CF10 3AT Cardiff

Phone no: +442920874432

Message the school

Want to know more about Marketing? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.


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