Business Management (Marketing)

Cardiff University
3 years
Full time
Bachelor's degree
Scholarships available
Cardiff
English

About this program

Business Management (Marketing)

In a saturated global business environment, professionals with the ability to implement marketing solutions that stand out are central to the success of contemporary organisations.

This means you’ll be in high demand for roles in the public, private and third sectors with competitive salaries and excellent prospects for career progression.

Our BSc Business Management (Marketing) focuses on organisations of all kinds from multinational corporations to social enterprises and charities. This holistic approach ensures you develop the skills to respond to the evolving needs of all businesses, irrespective of sector.

You’ll develop marketing expertise from our team of international researchers and business practitioners. They’ll introduce you to the practices of buyer behaviour, market research, strategy and advances in technological business and digital marketing.

With their support, you’ll build a skillset to respond to current developments and challenges in business and society, while preparing to launch a successful career or pursue further postgraduate study and research.

Admission requirements

Typical A level offer

AAB-ABB

Extended/International Project Qualification: Applicants with grade A in the EPQ/IPQ will typically receive an offer one grade lower than the standard A level offer. Please note that any subject specific requirements must still be met.

English language requirements

GCSE

Grade C or grade 4 in GCSE English Language.

IELTS (academic)

At least 6.5 overall with a minimum of 5.5 in each subskill.

TOEFL iBT

At least 90 overall with minimum scores of 17 for writing, 17 for listening, 18 for reading and 20 for speaking.

PTE Academic

At least 62 overall with a minimum of 59 in all communicative skills.

For more information about admission requirements, please visit the university website.


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Program content

The modules shown are an example of the typical curriculum and will be reviewed prior to the 2022/23 academic year. The final modules will be published by September 2022.

Year One

  • Society and Economy
  • Operations Management
  • Introduction to Accounting
  • Management: Theory and Evidence
  • Marketing
  • People in Organisations
  • Technology and the Digital Age

Year Two

  • Performance and Financial Management
  • Buyer Behaviour
  • Marketing Research
  • Marketing and Strategy
  • Managing People

Year Three

  • Logistics and Operations Project
  • Strategic Management

Scholarships & funding

For more information about scholarships, please visit the university website.

Tuition

  • Tuition fees for UK and Ireland Students: £9,000 per year.
  • Tuition fees for International Students: £19,700 per year.

For more information about tuition fee, please visit the university website.

Qualification

What skills will I practise and develop?

The Learning Outcomes for this Programme describe what you will be able to do as a result of your study at Cardiff University. They will help you to understand what is expected of you. 

The Learning Outcomes for this Programme can be found below:

Knowledge & Understanding:

On successful completion of the Programme you will be able to demonstrate:

  • Understanding of the internal aspects of the structure, governance, functions and processes of organisations.
  • An appreciation of the dynamic interaction between organisations and the social and economic business environment within which they operate.
  • Knowledge of various processes, procedures and practices for the effective and responsible management of organisations.
  • An appreciation of the importance to organisations of understanding and managing their markets.
  • Understanding of how people interact within organisations and how they can be led, managed and developed.
  • Knowledge of different systems and processes for the effective management of operations within and between organisations.
  • Awareness of appropriate policies and strategies to meet stakeholder interests, manage risk and maximise achievement of strategic objectives.
  • An appreciation of how organisations can create social as well as economic improvement.
  • Knowledge of the range of operation marketing systems available to the marketing strategist.
  • Understanding of customer behaviour as it underpins and informs marketing actions.
  • An appreciation of the dynamic role and value of marketing and its changing paradigm in different markets and sectors.

Intellectual Skills:

On successful completion of the Programme you will be able to demonstrate:

  • Critical capacity to analyse, evaluate and synthesise information.
  • Ability to solve problems.
  • Competence in exhibiting balanced and informed critical arguments.
  • Capability to apply relevant theories and approaches to practice.

Professional Practical Skills:

On successful completion of the Programme you will be able to demonstrate:

  • Skills in People Management.
  • An ability to use research to take an evidence-based approach to management.
  • Commercial acumen.
  • Innovation, creativity and enterprise.
  • Ability to identify marketing challenges and formulate solutions based off theory and applicable to practice.
  • Competence in marketing research, problem formulation and the interpretation of findings.
  • Ability to communicate proposed marketing solutions to a marketing audience.

Transferable/Key Skills:

On successful completion of the Programme you will be able to demonstrate:

  • Effective self-management and a propensity for personal development.
  • An ability to communicate effectively through a variety of media, and to both specialist and non-specialist audiences.
  • A capacity to exercise co-operation skills and work effectively with others.

Continuing studies

Pursue further postgraduate study and research.

Career paths

  • Accountant
  • Business Analyst
  • Economist
  • HR Manager
  • Lecturer
  • Marketing Executive
  • Production Manager
  • Stockbroker

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About this institute

Cardiff University

Founded in 1883, Cardiff University combines a prestigious heritage with impressive modern facilities, on one of the most beautiful campuses in the UK. As part of the Russell Group, our students benefit from our outstanding research quality and reputation, while...


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Contact info

Cardiff University

CF10 3AT Cardiff

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www.cardiff.ac.uk


Message the school

Want to know more about Business Management (Marketing)? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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