MSc Luxury Management & Innovation
Burgundy School of Business – BSB
Program description
MSc Luxury Management & Innovation
Prepare future managers with strong marketing and negotiation skills to implement efficient marketing strategies
A 1-year programme, 100% English taught and designed for world-class students or professionals with a non-French Bachelor degree which equip students with valuable academic and practical skills in marketing and negotiation within a global environment.
Learn cutting edge fields of expertise
- International Luxury Marketing
- Marketing Connected Objects
- Persuasive communication & consumer psychology
Gain theoretical knowledge to understand today's global business environment
- Work on an Applied Business Experience (Consultancy projects)
- Understand the way international finance risk management impacts a marketing decision
- Master the societal marketing and corporate social responsibility of a firm
- Master the tools associated with international marketing
- Analyze theoretical marketing concepts and frameworks within a luxury market
- Identify key success factors of luxury brand management
Business development practical management skills
- Be able to implement an international marketing policy
- Have a pragmatic overview of international business to manage a team
- Use societal marketing in day to day operations
- Recommend appropriate brand marketing elements for luxury goods and services
- Develop e-business on a marketing point of view
Admission requirements
Academic requirements:
- A non-French Bachelor degree or a French Master 1 in any field
Language requirements
IELTS 6.0 or TOEIC 750
Duolingo accepted: 95
Admission process:
Step 1: Fill in the online application form on BSB's website
Step 2: Oral motivation interview
Application fees:
€100
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Learn moreProgram content
Graduates from the MSc Global Marketing & Negotiation will gain the knowledge and know-how needed to take up national or global marketing positions like:
- Product / Brand manager,
- Market researcher,
- Marketing manager,
- Sales manager,
- Account manager, etc.
Scholarships & funding
BSB OFFERS 60 MERIT-BASED SCHOLARSHIPS TO INTERNATIONAL STUDENTS
Burgundy School of Business runs different fundraising projects with profit and non-profit organizations to further support international students in their studies at BSB.
For the 2021 intake, BSB offers over 60 scholarships from 25% to 50% reduction on the 1styear of studies for talented international students.
In order to guarantee a fair allocation, scholarships will be assigned based on the merit and the geographic area whereas the candidate has obtained the last degree.
ELIGIBILITY
All students admitted to BSB will be considered eligible for a scholarship.
There is no further process for competing for a scholarship.
The BSB Scholarships will be awarded by the Expert Committee to the most talented students admitted to BSB programmes.
DEADLINES
- February 15th,2021
60% of the scholarships will be assigned to international students who applied by February 15th,2021 - March 30th,2021
40% of the scholarships will be assigned to international students who applied by March 30th,2021 - July 1st, 2021
The remaining scholarships, if any, will be distributed by the last application deadline which is on July 1st, 2021
APPLICATIONS
In order to be admitted to BSB, here is a recap of the steps:
1.Fill in our online application form on our website for the desired programme
2.Pay the €100 application fee
3.Submit the application 100% completed, with particular attention to the quality of attachments
4.Pass the oral motivation interview to enter the programme (and the logic test for Master in Management applicants)
Tuition fees
€14000
Qualification
MSc degree
Contact school
Videos
Burgundy School of Business presentation by our students in our brand new campus in Dijon. Programmes description: Bachelor Marketing & Business, Master in Management, MSc Arts & Cultural Management, MSc Corporate Finance & Investment Banking, MSc Wine Management, MBA Wine & Spirits Business. Discover our students testimonials.
About this institute
Burgundy School of Business - BSB
The Burgundy School of Business, originally founded in Dijon in 1899, is a leading teaching and research school belonging to the network of top French academic institutions in management. Top 1% Business Schools in the world with double accreditation: AACSB and EQUIS Among the...
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Burgundy School of Business – BSB
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