Show as: Mobile

MSc Luxury Management & Innovation

Burgundy School of Business – BSB
Program overview
1 year
Full time
Master's degree
Scholarships available
Start dates
14,000 EUR
September 2021

14,000 EUR
September 2022

14,000 EUR
September 2023

Program description

MSc Luxury Management & Innovation

Prepare future managers with strong marketing and negotiation skills to implement efficient marketing strategies

A 1-year programme, 100% English taught and designed for world-class students or professionals with a non-French Bachelor degree which equip students with valuable academic and practical skills in marketing and negotiation within a global environment.

Learn cutting edge fields of expertise

  • International Luxury Marketing
  • Marketing Connected Objects
  • Persuasive communication & consumer psychology

Gain theoretical knowledge to understand today's global business environment

  • Work on an Applied Business Experience (Consultancy projects)
  • Understand the way international finance risk management impacts a marketing decision
  • Master the societal marketing and corporate social responsibility of a firm
  • Master the tools associated with international marketing
  • Analyze theoretical marketing concepts and frameworks within a luxury market
  • Identify key success factors of luxury brand management

Business development practical management skills

  • Be able to implement an international marketing policy
  • Have a pragmatic overview of international business to manage a team
  • Use societal marketing in day to day operations
  • Recommend appropriate brand marketing elements for luxury goods and services
  • Develop e-business on a marketing point of view

Admission requirements

Academic requirements:
- A non-French Bachelor degree or a French Master 1 in any field 

Language requirements 
IELTS 6.0 or TOEIC 750
Duolingo accepted: 95

Admission process:
Step 1: Fill in the online application form on BSB's website 
Step 2: Oral motivation interview 

Application fees:

Does this course require proof of English proficiency?

The TOEFL® test is accepted by 10,000+ universities and higher education institutes in over 150 countries. Book your test today!

Learn more Advertisement

Program content

Graduates from the MSc Global Marketing & Negotiation will gain the knowledge and know-how needed to take up national or global marketing positions like:

  • Product / Brand manager,
  • Market researcher,
  • Marketing manager,
  • Sales manager,
  • Account manager, etc.

Scholarships & funding


Burgundy School of Business runs different fundraising projects with profit and non-profit organizations to further support international students in their studies at BSB.

For the 2021 intake, BSB offers over 60 scholarships from 25% to 50% reduction on the 1styear of studies for talented international students.

In order to guarantee a fair allocation, scholarships will be assigned based on the merit and the geographic area whereas the candidate has obtained the last degree.


All students admitted to BSB will be considered eligible for a scholarship.
There is no further process for competing for a scholarship.

The BSB Scholarships will be awarded by the Expert Committee to the most talented students admitted to BSB programmes.


  • February 15th,2021
    60% of the scholarships will be assigned to international students who applied by February 15th,2021
  • March 30th,2021
    40% of the scholarships will be assigned to international students who applied by March 30th,2021
  • July 1st, 2021
    The remaining scholarships, if any, will be distributed by the last application deadline which is on July 1st, 2021


In order to be admitted to BSB, here is a recap of the steps:

1.Fill in our online application form on our website for the desired programme
2.Pay the €100 application fee
3.Submit the application 100% completed, with particular attention to the quality of attachments
4.Pass the oral motivation interview to enter the programme (and the logic test for Master in Management applicants)

Tuition fees



MSc degree

Contact school

Want to know more about this program, MSc Luxury Management & Innovation? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.


Burgundy School of Business presentation by our students in our brand new campus in Dijon. Programmes description: Bachelor Marketing & Business, Master in Management, MSc Arts & Cultural Management, MSc Corporate Finance & Investment Banking, MSc Wine Management, MBA Wine & Spirits Business. Discover our students testimonials.

About this institute

Burgundy School of Business - BSB

The Burgundy School of Business, originally founded in Dijon in 1899, is a leading teaching and research school belonging to the network of top French academic institutions in management. Top 1% Business Schools in the world with double accreditation: AACSB and EQUIS Among the...

Read more about this school


Average rating 5

Based on 1 reviews.

Burgundy School of Business is my 4th school as I have studied in Ukraine and in the USA before, and for me BSB is my best experience. Most of all, I appreciated the feeling of confidence that the school gave me after graduation, confidence that I am a real professional and that I have great experience in different fields. I have studied in Dijo...
Show more

Contact info

Burgundy School of Business – BSB

29 rue Sambin
21000 Dijon

 Show phone number

Contact school

Want to know more about MSc Luxury Management & Innovation? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

Program rating
Based on 1 reviews.

You may also like...