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MSc Global Marketing & Negotiation

Burgundy School of Business – BSB
Length: 1 year
Study pace: Full time
Education level: Master's degree
Location: Dijon
Language: English
Start date: September 2019
Application deadline: 07 June 2019
Price: 12,000 EUR

Program description

Program description

MSc Global Marketing & Negotiation

Prepare future managers with strong marketing and negotiation skills to implement efficient marketing strategies

A 1-year programme, 100% English taught and designed for world-class students or professionals with a non-French Bachelor degree which equip students with valuable academic and practical skills in marketing and negotiation within a global environment.

Learn cutting edge fields of expertise

  • International Luxury Marketing
  • Marketing Connected Objects
  • Persuasive communication & consumer psychology

Gain theoretical knowledge to understand today's global business environment

  • Work on an Applied Business Experience (Consultancy projects)
  • Understand the way international finance risk management impacts a marketing decision
  • Master the societal marketing and corporate social responsibility of a firm
  • Master the tools associated with international marketing
  • Analyse theoretical marketing concepts and frameworks within a luxury market
  • Identify key success factors of luxury brand management

Business development practical management skills

  • Be able to implement an international marketing policy
  • Have a pragmatic overview of international business to manage a team
  • Use societal marketing in day to day operations
  • Recommend appropriate brand marketing elements for luxury goods and services
  • Develop e-business on a marketing point of view

Admission requirements

Applicants should meet the following requirements:
- A non-French Bachelor degree or a French Master 1 in any field
- English language certificate (for non-native speakers): TOEIC (785) or IELTS (6.5) or TOEFL (79-93)

Admission process: 
Step 1: Fill in the online application form on
Step 2: Oral motivation interview (Skype)

The admission process is now closed for our 2018 intake. The next admission session is October 2018 for 2019 intake.

Request info

Want to know more about this program, MSc Global Marketing & Negotiation? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.



Burgundy School of Business - BSB is an international School of Management, situated in Dijon and Lyon, France. BSB offers top-level Management training programmes to French and international students: Bachelor, Master in Management and postgraduate programmes designed for recent graduates or professionals. In this video you get to meet some of Burgundy School of Business’s students.

About school

Burgundy School of Business - Groupe ESC Dijon Bourgogne

Burgundy School of Business - BSB

The Burgundy School of Business, originally founded in Dijon in 1899, is a leading teaching and research school belonging to the network of top French academic institutions in management. Their rankings certify their expertise: Belonging to the Top 1% Business Schools in the world...

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Olga   |   6/14/2018
Burgundy School of Business is my 4th school as I have studied in Ukraine and in the USA before, and for me BSB is my best experience. Most of all, I appreciated the feeling of confidence that the school gave me after graduation, confidence that I am a real professional and that I have great experience in different fields. I have studied in Dijo...
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Contact info

Burgundy School of Business – BSB

29 rue Sambin
21000 Dijon

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