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MSc Global Marketing & Negotiation

Burgundy School of Business – BSB
1 year
Full time
Master's degree
September 2019
Application deadline: 07 June 2019
12,000 EUR

Program description

MSc Global Marketing & Negotiation

Prepare future managers with strong marketing and negotiation skills to implement efficient marketing strategies

A 1-year programme, 100% English taught and designed for world-class students or professionals with a non-French Bachelor degree which equip students with valuable academic and practical skills in marketing and negotiation within a global environment.

Learn cutting edge fields of expertise

  • International Luxury Marketing
  • Marketing Connected Objects
  • Persuasive communication & consumer psychology

Gain theoretical knowledge to understand today's global business environment

  • Work on an Applied Business Experience (Consultancy projects)
  • Understand the way international finance risk management impacts a marketing decision
  • Master the societal marketing and corporate social responsibility of a firm
  • Master the tools associated with international marketing
  • Analyse theoretical marketing concepts and frameworks within a luxury market
  • Identify key success factors of luxury brand management

Business development practical management skills

  • Be able to implement an international marketing policy
  • Have a pragmatic overview of international business to manage a team
  • Use societal marketing in day to day operations
  • Recommend appropriate brand marketing elements for luxury goods and services
  • Develop e-business on a marketing point of view

Admission requirements

Applicants should meet the following requirements:
- A non-French Bachelor degree or a French Master 1 in any field
- English language certificate (for non-native speakers): TOEIC (785) or IELTS (6.5) or TOEFL (79-93)

Admission process: 
Step 1: Fill in the online application form on
Step 2: Oral motivation interview (Skype)

Program content

Graduates from the MSc Global Marketing & Negotiation will gain the knowledge and know-how needed to take up national or global marketing positions like:

  • Product / Brand manager,
  • Market researcher,
  • Marketing manager,
  • Sales manager,
  • Account manager, etc.


MSc degree

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Burgundy School of Business presentation by our students in our brand new campus in Dijon. Programmes description: Bachelor Marketing & Business, Master in Management, MSc Arts & Cultural Management, MSc Corporate Finance & Investment Banking, MSc Wine Management, MBA Wine & Spirits Business. Discover our students testimonials.

About school

Burgundy School of Business - Groupe ESC Dijon Bourgogne

Burgundy School of Business - BSB

The Burgundy School of Business, originally founded in Dijon in 1899, is a leading teaching and research school belonging to the network of top French academic institutions in management. Top 1% Business Schools in the worldwith its double accreditation: AACSB and EQUIS 77th best...

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Burgundy School of Business is my 4th school as I have studied in Ukraine and in the USA before, and for me BSB is my best experience. Most of all, I appreciated the feeling of confidence that the school gave me after graduation, confidence that I am a real professional and that I have great experience in different fields. I have studied in Dijo...
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Contact info

Burgundy School of Business – BSB

29 rue Sambin
21000 Dijon

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Request information

Want to know more about MSc Global Marketing & Negotiation? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

MSc Global Marketing & Negotiation
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