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Bachelor in Marketing & Business

Burgundy School of Business – BSB
Program overview
3 years
Full time
Bachelor's degree
7,500 EUR
Start dates
7,500 EUR
September 2020

7,500 EUR
September 2020

Program description

Bachelor in Marketing & Business

A 3-Year General Programme With Insight in the Corporate World

BSB's Bachelor in Marketing & Business is a wide programme, 100% English taught designed for world-class students with a non-French secondary education diploma or 2-3 years post-secondary education degree.

A Wide Programme Based on Management Fundamentals

  • Learn Management, Law, Finance, Marketing, Communication, Sales Methods

  • Understand the environment of the company and its challenges

  • Develop professional skills (internships), autonomy and analysis skills


  • Small teaching groups (20-40 students) like in High School

  • Personal advice, meetings and workshops to build your professional project


  • Hard and soft skills

  • 13-month work placements in total (1 per year)

  • Business simulation games, group projects, consultancy and case studies


  • Wine Tourism (EN)

  • International Business Management (EN)

  • Digital Management (EN)

  • Luxury Marketing (EN)

  • Business Development (EN)


  • International seminaries: Geopolitical environment, cross-cultural management, doing business with…)

  • 2 compulsory foreign languages: English/ French, Chinese, Spanish, Italian, Japanese, Russian…

  • Study abroad opportunity: 1 semester abroad (exchange) or 1 year for a double degree in one of our 176 partner universities all over the world.

  • Multicultural Environment: 75 nationalities on the campus and 39% International faculty

Admission requirements

Academic requirements:
A non-French secondary school diploma

Language requirements - Important note for the Fall 2020 intake:
In view of the current circumstances related to COVID-19, measures have been taken to make language tests more flexible: 
- No language test is now required for the registration file
- Language levels will be assessed indirectly through motivational interviews
- If the candidates have a language test previously carried out, they can attach it to the registration file

Admission process:
- Step1: On-line application form on BSB's website 
- Step 2: On-line logical test
- Step 3 : Motivation interview 

Application fees:

Does this course require proof of English proficiency?

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Program content

The Bachelor in Marketing & Business is a wide programme to learn the management fundamentals (marketing, business, accounting, finance, strategy,…) It allows you to be operational quickly and start a professional career (as an international purchaser, export assistant, sector manager, sales manager…) or continue your studies to achieve a Master's degree.

Tuition fees

€7500 / year 


Bachelor in Marketing & Business

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Burgundy School of Business presentation by our students in our brand new campus in Dijon. Programmes description: Bachelor Marketing & Business, Master in Management, MSc Arts & Cultural Management, MSc Corporate Finance & Investment Banking, MSc Wine Management, MBA Wine & Spirits Business. Discover our students testimonials.

About this institute

Burgundy School of Business - Groupe ESC Dijon Bourgogne

Burgundy School of Business - BSB

The Burgundy School of Business, originally founded in Dijon in 1899, is a leading teaching and research school belonging to the network of top French academic institutions in management. Top 1% Business Schools in the world with double accreditation: AACSB and EQUIS Among the...

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Contact info

Burgundy School of Business – BSB

29 rue Sambin
21000 Dijon

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