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Marketing With Foundation Year

Bucks New University
Program overview
4 years
Full time
Bachelor's degree
12,500 GBP
English
Start dates
Aylesbury
12,500 GBP
September 2020

Aylesbury
12,500 GBP
February 2021

High Wycombe
12,500 GBP
September 2020

Uxbridge
12,500 GBP
September 2020

Program description

Marketing With Foundation Year

The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate degree.

In a rapidly changing world, driven by the evolving power of technology and shifts in consumer habits and business practices, marketing is critical to the success of all types of organisation, in both the private and public sectors, at both a local and global level. Using the teaching team’s extensive industry and professional connections, this course reflects this new and dynamic marketing landscape, covering everything from understanding the consumer to the latest developments in the role of digital technology in modern marketing.

Become business-ready

Our BA (Hons) in Marketing will help give you a comprehensive understanding of the role of marketing in this changing landscape, aligned with a portfolio of practical skills about how to develop and deploy marketing as an effective business tool.

This will be underpinned by developing higher level skills in problem solving, creative thinking and collaborative working, in a manner that will encourage students to acquire a desire for life-long learning as they develop their careers.

Practical learning

The course will help you to develop the vital skills and knowledge you need to work in teams. This will be done by group projects and assignments, including live briefs from real clients. In addition you will have the opportunity to attend industry guest speaker lectures, and visit to major clients, research agencies and other marketing specialist organisations. Over the entire course you will have the opportunity to acquire skills in leadership and management whilst understanding how marketing operates alongside of other business disciplines at both an operational and strategic level.

Career-focused

On this Program, you will be exposed to, and more informed of, the different types of roles, jobs and career pathways to be found in marketing, such as brand and marketing managers, consultants, researchers and emerging areas, such as e-commerce and data analysts.

Regular contact with the academic teaching team, across the course will help support you in defining which career pathway you may choose as you progress through the Program.

Staff will use experiential teaching, blended with an understanding of both established and emerging practices and theoretical thinking to enhance your understanding and skills, as well as your ability to think critically and apply justified solutions in real world situations.

Admission requirements

Who is this course for?

Students whose prior studies have included business, psychology, sociology, media and English can continue to explore these subject areas with a marketing focus.

It may also be of interest to mature applicants who have experience of working in a front-line customer service role, or who have run their own business, and want to formalise their practical experience with an acknowledged qualification.


Does this course require proof of English proficiency?

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Program content

Foundation Year Modules

  • Preparing for Success: Knowledge and Creativity
  • Preparing for Success: Self Development and Responsibility
  • Inquiry Based Learning
  • Introduction to Business Studies

Year 1 Modules

  • Global Business environment
  • Graduate Challenge
  • Consumer Psychology
  • Principles of Marketing
  • Marketing Communications
  • Organisational Behaviour
  • Career Viewpoint
  • Data Insight for Business Decisions

Year 2 Modules

  • Business Consulting
  • Strategic Marketing
  • Contemporary Business Economics
  • Enterprise and Entrepreneurship
  • Consulting in practice
  • Operations and Service Management
  • Digital Business and New Technologies
  • Customer Experience

Year 3 Modules

  • Research Methods
  • Strategic Agility
  • International Marketing Management
  • Consumer Brand Relationship
  • Managing & Developing Innovation and Creativity
  • Change Management and organisation Development (optional)
  • IMC Strategy and Planning (optional)
  • Dissertation (optional)
  • Consultancy Project (optional)

Tuition fees

Academic Year 2020-2021 Full-time Fees

  • Home and EU: £9,250 per year
  • International: £12,500 per year

Career opportunities

What are my career prospects?

Marketing is a core element of all organisations and so opportunities exist across all industry sectors - private, public and voluntary. These can range from the financial, consumer, automotive and information technology industries to not-for-profit organisations, such as charities, local government and higher education institutions.

Specialist marketing, advertising and PR agencies also offer potential employment opportunities for marketing graduates.

Previous students have gone on to work for a range of companies such as Amazon, Johnson and Johnson, Adidas, Ernest & Young, and McLaren Automotive, as well going on to set up and run their own successful businesses and marketing agencies.

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Want to know more about this program, Marketing With Foundation Year? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

About this institute

Bucks New University

Bucks New University

“Shortlisted in the International category of WhatUni Students’ Choice Awards 2019’’     With a rich 125-year history, Bucks New University offers high quality, employment-focused degree programmes in a wide range of subject areas, from pilot training to business, and nursing...


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Contact info

Bucks New University

Queen Alexandra Road
HP11 2JZ High Wycombe Buckinghamshire
United Kingdom

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Bucks International Homepage


Request information

Want to know more about Marketing With Foundation Year? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

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