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Master Strategic Events Management

Breda University of Applied Sciences
18 months
Part time
Master's degree
Scholarships available

Program description

Master Strategic Events Management

Are you already part of the dynamic, fast-moving and experience-focused event industry or do you want to become part of it? Let's meet each other at the Master Strategic Events Management where we combine practical aspects of the event industry with theoretical knowledge.

In our part-time Strategic Events Management master's program, we want to optimise the connection between students and the event industry by teaching them how to design, personalise and deliver engaging experiences.

The concept of Strategic Value Creation is therefore at the heart of the Master Strategic Events Management. With personalisation, learning communities, high-impact learning and connectivity as guiding principles, students will work on a final graduation challenge which is relevant to the professional context the student operates in. The industry is at the heart of our education.

Admission requirements

If you want to apply to this master's program, you should have a bachelor's degree. Preferably in the fields of leisure, events, tourism, sports, hotel, facility, culture, business or economics.

Additional requirements

  • You have specific knowledge of the events industry.
  • You have relevant work experience in, for instance, project management for b2b and b2c events, music festivals, sustainability management and/or related roles within the broader leisure industry.
  • You have built a solid network within the industry that the student can use to boost his/her own development.
  • You are employed in the events industry (job or traineeship) for the duration of the program.
  • You have proven research skills at bachelor's level (research methods and techniques, abstract and critical thinking skills).
  • You have a well-founded motivation for events management.

English language requirements

You will also be required to demonstrate sufficient results on one of these tests:

  • Cambridge C1 Advanced/ Cambridge Certificate in Advanced English (CAE), with a minimum subscore for Speaking of 169
  • Cambridge C2 Advanced/ Cambridge Certificate of Proficiency in English, with a minimum subscore for Speaking of 169
  • IELTS test (minimum overall band score of 6.0, and minimum subscore of 6.0 for speaking)
  • TOEFL test (minimum score of 80 internet-based, and minimum subscore of 20 for speaking)

For more information about admission requirements, please visit the university website.

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Program content

Our master’s program, which covers 60 ECTS, has a total duration of 18 months which are divided across three semesters.

At the start, in the first semester, you will gain knowledge on Business Strategy, Innovation & Change and Sustainability & Responsibility. After these three competencies we start with the second semester which involves Experience Design, Collaboration & Co-creation and Event Marketing. Finally, in the second year and third semester, you will start your graduation project which involves all of the above-mentioned competencies. The concept of Strategic Value Creation is essential throughout the duration of the master's program. It will be the main focus of all competencies, as well as your graduation project.

Tuition fees

In the academic year 2020-2021, students who

  • have the Dutch nationality or the nationality of another country that is part of the EEA, or the Surinamese or Swiss nationality and
  • have not already obtained a master's degree from a government-funded program in the Netherlands at the start of the academic year.

pay a tuition fee of €1,500.

If this does not apply to you, you pay the institution tuition fee. In the academic year 2020-2021 the institution fee the master's program Strategic Events Management is €8,165.

Scholarships & funding

Several scholarship options are available. Please visit the university website for more information.

Career opportunities

The program of the Master Strategic Events Management focuses on creating strategic value through the use of events. Upon completion of your master's degree, you can, for example, take up a career at a festival organisation to ensure that all stakeholder interests are adequately considered and served, at a municipality to develop events policies that contribute to an attractive profile, business climate or social cohesion of or in the city, or at a conference organiser to work on the development of new markets.

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About this institute

Breda University of Applied Sciences

Breda University of Applied Sciences

Breda University of Applied Sciences is a medium-sized, government-funded higher education institute. More than 7,000 Dutch and international students from some 100 countries are studying at our institute. We offer bachelor’s and master’s programme at professional and academic level in...

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Why study at Breda University of Applied Sciences

Studying abroad is a very good experience. You learn about other cultures and gain a greater understanding of the world.

Contact info

Breda University of Applied Sciences

Mgr. Hopmansstraat 2
4817 JS Breda
The Netherlands

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