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4 years
Full time
Bachelor's degree
Scholarships available
On campus
05 September 2022
Open House

Program description

Creative Business

Have you ever wondered how awesome media concepts work? Are you interested in the latest media trends? Are you curious about creating media products yourself? At Breda University of Applied Sciences, you can discover the world of media.

Do you want to learn everything about the use, structure and application of media such as television, radio, events, outdoor advertising, online marketing and data-base marketing? Come and study International Media and Entertainment Management and you will learn to develop market-oriented concepts, programs and productions, using media techniques and information and communication technology (ICT).

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Admission requirements

An equivalent of the Dutch diplomas of higher general secondary education (havo) or pre-university level (vwo) is generally required to enrol on a study program at Breda University of Applied Sciences.

English language requirements

You will also be required to demonstrate sufficient results on one of these tests:

  • Cambridge C1 Advanced/ Cambridge Certificate in Advanced English (CAE), with a minimum subscore for Speaking of 169
  • Cambridge C2 Advanced/ Cambridge Certificate of Proficiency in English, with a minimum subscore for Speaking of 169
  • IELTS test (minimum overall band score of 6.0, and minimum subscore of 6.0 for speaking)
  • TOEFL test (minimum score of 80 internet-based, and minimum subscore of 20 for speaking)

Does this course require proof of English proficiency?

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Program content

Year 1

In the first year, you will be introduced to the international media landscape. You learn about subjects in marketing, production, content, management and research.

For example, you will follow these courses:

  • An Introduction to Marketing and Marketing & Communication;
  • A production module which introduces pre-production, production and post-production of audio-visual content, including Image Editing and short film production;
  • A content orientation module that teaches you how to recognise good content, by following courses in story analysis and digital concept development.

Year 2

The second year is the main phase of the study. The subjects of management, marketing, online production, communication and research will be dealt with in greater detail. You will learn to develop ideas or concepts for advertising campaigns, television programs and multimedia events. You will learn in detail about the production techniques of ‘classic’ media, such as radio and television. You will also learn more about the organizational and commercial aspects of the work. How do you ensure that a project is completed on time - before the deadline - and within budget? How do you manage people and their creative differences?

Live-television production

In the final part of the second year, students will do a three-week training program in live-television production at an exchange university overseas or in studios in the Netherlands. For instance, you will have the opportunity of going to Bournemouth University in the United Kingdom or Northern Arizona University, Flagstaff in the United States. A professional, state-of-the-art television studio will be at your disposal.

Year 3

In the third year you will choose one of the specialisations Marketing, Production or Content.

The third and fourth years serve to further explore this specialisation; in addition, students step into the working world to apply their knowledge and experience during a five-month work placement. You may conduct this in the Netherlands or abroad, at, for instance, production companies, publishing companies, advertising/communication agencies or broadcasting corporations. This will give you the opportunity to find out how you operate in a competitive business environment. In addition, you will discover gaps in your knowledge and skills which you can work on during your studies and beyond.

Throughout the entire program, you will work in the Production House (which makes, for example, the student magazine BREWED) one day per week. You will also be working on your English language skills, both orally and in writing.

Year 4

In the fourth year, you will be engaged in a 20-week graduation project. On behalf of a company you will develop a multimedia project, for instance, conduct research or write a marketing plan. Breda University of Applied Sciences boasts an extensive network of placement companies both at home and abroad and is happy to assist you in finding a suitable placement position. You may, of course, opt for finding a placement position yourself.

Scholarships & funding

Several scholarship options are available. Please visit the university website for more information.

Tuition fees

In the academic year 2022-2023, the statutory + tuition fee for this bachelor programme is €2,751. First-year's students pay €1,64

This program has a higher tuition fee than the regular statutory fee, because of the distinctive feature of Small-Scale Intensive Education.

You pay the statutory tuition fee if you:

  • have the Dutch nationality or the nationality of another country that is part of the EEA, or the Surinamese or Swiss nationality and
  • have not already obtained a bachelor's degree from a government-funded program in the Netherlands at the start of the academic year.

In all other cases, you pay the institutional tuition fee. In the academic year 2022-2023, the institutional fee is €9,950.


After successful completion of the Creative Business degree program you are entitled to the degree of Bachelor of Arts.

Continuing studies

Are you still interested in learning more about media? Breda University of Applied Sciences offers you the opportunity of following a one-year Master's degree program in Media Innovation once you have graduated from the Bachelor's program.

This Master's is an international program in the field of digital media. The program has a unique, multidisciplinary approach. It will train young media professionals like you to acquire analytical skills, teach you to look beyond the surface of digital media and to distinguish crucial digital processes. Not only that: it will equip you with the ability to transform analytical insights into tomorrow’s media products.

Career opportunities

A job in the media is nothing like a traditional 9-to-5 one. After finishing your studies you can work ‘behind the scenes’ at production companies, entertainment agencies, internet providers, television and radio stations and the marketing departments of large companies where you can work as a media planner, project manager, content adviser, marketing and communication consultant or producer.

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Want to know more about this program, Creative Business? Fill out the following form and include any questions you have. This information will be sent directly to the school, and a representative will respond to your enquiry.

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About this institute

Breda University of Applied Sciences

Breda University of Applied Sciences is a medium-sized, government-funded higher education institute. More than 7,000 Dutch and international students from some 100 countries are studying at our institute. We offer bachelor’s and master’s programme at professional and academic level in...

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Why study at Breda University of Applied Sciences

Studying abroad is a very good experience. You learn about other cultures and gain a greater understanding of the world.


Average rating 4.8

Based on 4 reviews.

Omar M.
Being a person that loves art and innovation, this study turned out to be perfect for me. It starts with all the essentials, like photoshop, illustrator, Premier pro, then it develops to finance and marketing, management, all of this was inspiring, I'm in my second year and I already feel like I can run a company.
I am currently in my 4th year so I will be graduating soon and I could not be more proud of what I have learned at BUas. I learned a lot about communication and collaboration with people from different cultures and backgrounds because almost half of my class were international students. I did my internship during my 3rd year, during my 4th year ...
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Quinti de Graaf
I’m a second-year Creative Business student at BUas. I’m really happy with my choice for this program. I always wanted to do a creative study but missed a business part at art academies. For me, I feel like I get to be creative but also learn a lot about management, finance, and marketing. Together with this I also think there is a good ratio ...
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Contact info

Breda University of Applied Sciences

Mgr. Hopmansstraat 2
4817 JS Breda
The Netherlands

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Contact school

Want to know more about Creative Business? Fill out the following form and we'll pass your details on to a representative from the school, who will respond to your enquiry.

Program rating
Based on 4 reviews.