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What is Brand Academy?

Brand Academy is a private, governmentally accredited university of applied sciences in Hamburg, focusing on brands. We educate the best future marketing and brand experts. We promote intercultural, targeted networking to help our students to develop personally during and after their studies.

It is located in Hamburg, which is not only Germany's capital of branding and advertising, but also a beautiful and safe place to live. Not surprisingly, Hamburg is frequently voted Germany's best place for studying. On its attractive premises overlooking the Elbe river, Brand Academy's hand-selected academic staff educates the best future experts in marketing and branding.

Theory & Practice: Best of Both Worlds

Brand Academy's Bachelor's and Master's programmes convey state-of-the art theoretical knowledge while being application-oriented, practical, and interdisciplinary. Throughout each programme's curriculum, Project Partners test the skills and determination of Brand Academy students by asking them to solve real-life branding problems. Recent Project Partners include some of the best Germany has to offer, such as Henkel, Bosch, Beiersdorf, Mercedes-Benz, Bitburger and Jung v. Matt. German subsidiaries of foreign enterprises, such as BAT, Danone, Publicis and American Express, too, have challenged BA students in the past.

Small Groups of Capable Students from Around the World

Brand Academy places a strong emphasis on forming diverse, capable and committed semester groups of students who complement and inspire each other effectively. The groups are kept at very reasonable sizes in order to guarantee intensive personal support. Brand Academy's culture is open, agile and diverse. Hence, students will learn about brand management, design, and communication in a truly international context.

An International Network of Partners

Brand Academy is pleased to partner with a growing network of Asian universities, international business partners and an experienced team of lecturers from around the globe.

Mission and Values

Brand Academy’s mission is to train intercultural brand experts for a world which is growing closer together. Its values are:

  • Appreciation
  • Dialogue
  • Commitment
  • Professional excellence
  • Interculturalism

Find out more about Brand Academy - University of Applied Sciences by filling in your details and the school will contact you.


Programs Location
Brand Management B.A. Hamburg
International Brand Communication M.A. Hamburg
International Brand Management M.A. Hamburg
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Brand Academy - University of Applied Sciences

Rainvilleterrasse 4
22765 Hamburg

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Colombia   |   1/23/2018
Brand Academy is the university where BRANDS is the common language. People from different parts of the world are united around by the same subject. One of the biggest reasons, why studying here is so interesting, is the cultural interaction that makes an in depth analysis more internationally oriented. People from all over the world with one l...
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Brazil   |   12/17/2017
Being a student at Brand Academy is great: The Professors are highly skilled and have long experience in brand and marketing management, plus they are friendly and always make sure students are feeling welcomed. The facilities are well structured and the staff are always seeking to keep an organic and nice atmosphere at the university. The clas...
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Germany   |   12/15/2017
The students in the Master’s degree course come from many different backgrounds and countries. This helps in developing new ideas since everyone views a topic from different angles. This university pushes you out of your comfort zone to get you to view topics on other angles.