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About Brand University of Applied Sciences

Brand University of Applied Sciences is a private, government accredited university of applied sciences in Hamburg, focusing on brands. We educate the best future marketing and brand experts. We promote intercultural, targeted networking to help our students to develop personally during and after their studies.

It is located in Hamburg, which is not only Germany's capital of branding and advertising, but also a beautiful and safe place to live. Not surprisingly, Hamburg is frequently voted Germany's best place for studying. On its attractive premises overlooking the Elbe river, Brand University's hand-selected academic staff educates the best future experts in marketing and branding.

Theory & Practice: Best of Both Worlds

Our Bachelor's and Master's programmes convey state-of-the art theoretical knowledge while being application-oriented, practical, and interdisciplinary. Throughout each programme's curriculum, Project Partners test the skills and determination of Brand University's students by asking them to solve real-life branding problems. Recent Project Partners include some of the best Germany has to offer, such as Henkel, Bosch, Beiersdorf, Mercedes-Benz, Bitburger and Jung v. Matt. German subsidiaries of foreign enterprises, such as BAT, Danone, Publicis and American Express, too, have challenged BU students in the past.

Small Groups of Capable Students from Around the World

Brand University of Applied Sciences places a strong emphasis on forming diverse, capable and committed semester groups of students who complement and inspire each other effectively. The groups are kept at very reasonable sizes in order to guarantee intensive personal support. Brand University's culture is open, agile and diverse. Hence, students will learn about brand management, design, and communication in a truly international context.

An International Network of Partners

BU is pleased to partner with a growing network of Asian universities, international business partners and an experienced team of lecturers from around the globe.

Mission and Values

Our mission is to train intercultural brand experts for a world which is growing closer together. We build upon these values:

  • Appreciation
  • Dialogue
  • Commitment
  • Professional excellence
  • Interculturalism


Master's degree
Art & Design Delivery method Length Location
Brand Innovation M.A. - Design & Innovation On campus 3 semesters Hamburg
Brand Innovation M.A. - Entrepreneurship & Innovation On campus 3 semesters Hamburg
Brand Innovation M.A. - Marketing & Innovation On campus 3 semesters Hamburg

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Scholarships & funding

Brand University regularly offers partial scholarships for the study program Brand Innovation M.A.

Find out more about the current conditions on the institute's website.



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Why study at Brand University of Applied Sciences

Brand University of Applied Sciences is the first university worldwide to focus on brand thinking. We combine scientific methods with practical projects in order to shape innovators, creative minds and problem solvers of tomorrow, not only by conveying up-to-date knowledge about branding but also by developing strong personalities.

At Brand University, you will learn in small groups and in a creative atmosphere with international students who are as motivated and passionate about branding as you are. A network of international professors and lecturers with many years of practical experience will accompany you on your way and prepare you for an international career.

Leading brand companies and well-established agencies are hungry for new talent and fresh ideas. They invite students of the Brand University to cooperate on projects. This allows you to apply the skills you’ve acquired, solve real practical problems, and make valuable contacts for your career.

Brand University of Applied Sciences is in the Top 10 Countries to Study Abroad Top 10 Europe rankings 2021 Top 10 Europe rankings 2020 badge

Awards & Accreditations

Accredited member

Akkreditierungsrat (German Accreditation Council)

Accredited Member


Accredited member


Accredited member

Wissenschaftsrat (German Science Council)

Student services & facilities

  • The International Office provides support to incoming students and applicants from all over the world;
  • Get access to the current research literature on branding in the library on campus and use the extensive e-library whenever and wherever you need it;
  • Become part of the Hamburg University Sports Network, which offers a wide variety of sports throughout the city.

Student lifestyle

Hamburg is the second-largest city in Germany and famous for its open-mindedness. Lying on the banks of the Elbe river, it is one of Europe’s most beautiful cities, as well as an important cultural center where life is everything but boring. The metropolis is regularly ranked among Germany's most livable cities – come and see for yourself!


Average rating 5

Based on 19 reviews.

I chose Brand University to start my master studies, since the University and especially the Master program has a very strong international spirit, which fits me perfectly as I love to be in contact with other cultures and to get to know new ways of thinking. The master program has offered me a new way of seeing the world of Brands through the e...
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At Brand University’s Master program, I experienced a welcoming international study environment with students from various backgrounds and cultures around the world. I come from Hungary, but previously studied in Denmark and lived in Britain for a while, and now living in Germany by being an international soul myself, I decided to study at BU to...
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The Brand University on the beautiful Elbe River in Hamburg teaches how to develop unique brands. All professors at the university have many years of industry experience and know what they are teaching. Also, the lecturers support you during your studies. The networking and the cooperation with well-known companies and brands, such as the DFB or...
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Brand University of Applied Sciences

Rainvilleterrasse 4
22765 Hamburg

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School rating
Based on 19 reviews.