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Master in Marketing Management

Bologna Business School
1 year
Full time
Master's degree
Bologna
English
January 2020
Application deadline: 11 September 2019 (Round II), 7 November 2019 (Round III)
14,800 EUR excl. VAT
Master in Marketing Management

Program description

Marketing Management

The Marketing Management’s course is aimed at helping students generating more value for the client and making them become drivers of growth on an international scale.

The course allows students to acquire the techniques and tools necessary to plan and manage a company sales and marketing division using both disciplines in an integrated approach, one that distinguishes this course from the rest of the offer in the Italian landscape of advanced training.

The advantage of a systemic view is the ability of analyzing, building and communicating to the market the value of one’s product, by way of an efficient positioning strategy and the identification of the most suitable distribution network.

Attending the Marketing Management’s course means accessing the beating heart of companies, developing a focus on how to make things happen. The career prospects in the sales area are confirmed as being on the rise and very dynamic, as determination and ambition make the difference for those wishing to start a career both as a consultant or for a company.

The master’s features 12 months of study, divided into two cycles of classroom lessons and a final internship with one of the companies partners of Bologna Business School. With their collaboration a program was developed, alternating the fundamental elements of marketing and management with the individual and team business-oriented case studies analysis.

Admission requirements

Target Audience

Aimed for persons which have a Bachelor's Degree ( must have been obtained at least two years before the enrollment deadline)

Admission requirements

  • Bachelor's Degree (must be obtained by the enrollment deadline)
  • English language proficiency

Program content

  • Advertising And Communication
  • Business Ethics And Sustainability
  • Consumer Behavior
  • CRM
  • Data Analysis
  • Digital Analytics
  • Digital Culture
  • Key Account Management And Trade Marketing
  • Laboratory Of Customer Value Management
  • Marketing Strategy
  • Omnichannel Retailing
  • Pricing And Promotions
  • Principles Of Channel And Retail Management
  • Product And Brand Management
  • Salesforce Management

Scholarships & funding

There are scholarships of 6,000 euros and scholarships of 4,000 euros. All applicants will be considered for a scholarship – no specific application is required. The scholarships are awarded over the course of every round of selection and if you have performed well enough to merit one of them, you will be informed at the moment of admission.

For more information about the scholarship please visit university website.

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About school

Bologna Business School - University of Bologna

Bologna Business School

BBS (est. in 2000) is the business school of the University of Bologna (est. A.D. 1088). BBS ranks among the most innovative business schools in Europe and is one of the most reputable institutions in Italy. Interdisciplinary outlook, industry integration,...


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Contact info

Bologna Business School

Villa Guastavillani - Via degli Scalini, 18
40136 Bologna
Italy

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