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Master in Digital Marketing & Communication

Bologna Business School
Program overview
1 year
Full time
Master's degree
English
Start dates
Bologna
14,800 EUR
September 2022

Bologna
14,800 EUR
September 2023

Bologna
14,800 EUR
September 2024
Master in New Media and Marketing Communication

Program description

Master in Digital Marketing & Communication

The Master in in Digital Marketing & Communication is a response to the fast pace of change within the world of communications, offering the latest skills and tools with regard to digital communication.

By establishing solid marketing foundations that focus on the creation, management and performance analysis of social media content, the course allows students to develop the ability to interpret companies’ needs and transform them into effective content and communication plans.

This type of training – flexible and constantly evolving – seeks to encourage students to reflect on the future of digital media, thanks to constant discussion with a diverse class in terms of educational background and geographical origin, and a Faculty that consists of academics, managers, and some of the sector’s leading entrepreneurs.

In just one year, the Master in New Media and Marketing Communication provides the personal and professional development needed to launch a career in a company or digital agency, not to mention the value of spending this time in a multiculturally-rich environment, which fuses innovation with the experience and prestige of the University of Bologna.

The program, which is entirely in English, includes two classroom-based terms and concludes with a final internship. The course alternates exemplars, group work, workshops and company projects with the aim of teaching students key concepts of the digital age: listening, sharing, participating.

Admission requirements

Aimed for persons which have a Bachelor's Degree ( must have been obtained at least two years before the enrollment deadline)

  • Bachelor's Degree (must be obtained by the enrollment deadline)
  • English language proficiency

 

APPLICATION DEADLINE:

February, 25 2020 (Round I)
May, 26 2020 (Round II)
July, 14 2020 (Round III)

SELECTION:

March 4-5, 2020 (Round I)
June 3-4, 2020 (Round II)
July 22-23, 2020 (Round III)

ENROLLMENT DEADLINE:

May 13, 2020 (Round I)
September 4, 2020 (Round II and III)


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Program content

  • Communication And Storytelling
  • Content Marketing Laboratory
  • Corporate Communication
  • CRM And Marketing Research
  • Cross-Cultural Management
  • Digital Interactive Marketing
  • Digital Platforms Laboratory
  • Digital Strategy
  • Industry Structure Of Digital Communication
  • Marketing
  • Personal Branding
  • Sales And Trade Marketing
  • Search Marketing
  • Strategic Accounting

Scholarships & funding

There are scholarships of 6,000 euros and scholarships of 4,000 euros. All applicants will be considered for a scholarship – no specific application is required. The scholarships are awarded over the course of every round of selection and if you have performed well enough to merit one of them, you will be informed at the moment of admission.

For more information about the scholarship please visit university website.

Contact school

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About this institute

Bologna Business School

BBS is the Business School of the University of Bologna, the oldest university in the Western worldBBS ranks among the most innovative business schools in Europe and is one of the most reputable institutions in Italy. Interdisciplinary outlook, industry integration, and...


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Contact info

Bologna Business School

Villa Guastavillani - Via degli Scalini, 18
40136 Bologna
Italy

 Show phone number
https://www.bbs.unibo.eu/hp/

Contact school

Want to now more about this institute and its programs? Fill out the following form and we'll pass it on directly to a representative from the school, who will respond to your inquiry.

By submitting your inquiry you consent to the processing of your personal data in order to receive advertisement, product and services promotion. To proceed you must accept Bologna Business School's Privacy Policy.

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