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Master in Business Management / Tourism, Heritage and Events

Bologna Business School
12 months
Full time
Master's degree
Scholarships available
On campus
Bologna
English
December 2021
Application deadline: 11 May 2021 (Round I), 7 July 2021 (Round II), 3 November 2021 (Round III)

Program description

Master in Business Management / Tourism, Heritage and Events

The Tourism, Culture and Events track of the Full-time Business Management Master’scourse is intended for young graduates wishing to consolidate and explore a managerial research of the intersection between these sectors, connected and mutually indispensable in the practical activity of the companies and institutions involved.

Furthermore, it is important that in this phase of expansion in Italy, in Emilia Romagna and also in Bologna, the economic sectors of tourism, culture and events, the opportunity for a greater managerial culture be seized, to manage and consolidate at best growth towards the high end, towards sustainability, in order not to make it episodic and to avoid the collateral effects of massification of tourist flows and feared cultural banality.

The Full-time Master in Business Management / Tourism, Culture and Events is part of theeducational offer aimed at combining business administration with the characteristics of the related sectors.

The course features two cycles of classroom lectures, one of which is common to all other tracks, and a final internship, lasting in total 12 months. The classes preceding the internship feature lectures on the topic of food and beverage management and practical exercises, by way of three corporate projects lasting a month each and a longer project, lasting over six months.

Program content

  • Administration and Audit
  • Marketing
  • Digital Culture
  • Supply Chain Management
  • Corporate Finance
  • Business Ethics and Sustainability
  • Marketing Research
  • Digital Marketing

Scholarships & funding

Several scholarship options are available. Please check the institute website for more information.

Program delivery

Learning Method

The educational sessions provide different learning methods, including lectures, simulations, discussions of case studies, presentations by companies, testimonials and group work.

Tuition fees

Total fee: 12,100 euro (VAT free)

Career opportunities

The integration with companies is a priority and an ever-present feature of all programs of the Bologna Business School, hence for the Master in Digital Technology Management too.

The School is fully committed to creating employability, by way of a systematic career service action, constantly focused on matching at best the students’ professional projects with the needs companies have. The internshipis an exceptional springboard, suffice it to say that six months after the end of the Full-time Masters at Bologna Business School on average 91% of students work in a company.

The BBS Career Service assists and supports students since the very beginning, along a training and professional development path. This is accomplished by organizing a series of workshops, with the aim of providing the fundamental tools and resources to be appropriately prepared for the labor market.

Contact school

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By submitting your inquiry you consent to the processing of your personal data in order to receive advertisement, product and services promotion. To proceed you must accept Bologna Business School's Privacy Policy.

About this institute

Bologna Business School

BBS is the Business School of the University of Bologna, the oldest university in the Western worldBBS ranks among the most innovative business schools in Europe and is one of the most reputable institutions in Italy. Interdisciplinary outlook, industry integration, and...


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Contact info

Bologna Business School

Villa Guastavillani - Via degli Scalini, 18
40136 Bologna
Italy

 Show phone number
https://www.bbs.unibo.eu/hp/

Contact school

Want to now more about this institute and its programs? Fill out the following form and we'll pass it on directly to a representative from the school, who will respond to your inquiry.

By submitting your inquiry you consent to the processing of your personal data in order to receive advertisement, product and services promotion. To proceed you must accept Bologna Business School's Privacy Policy.

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