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BSc (Hons) in Digital Marketing and Social Media

Berlin School of Business & Innovation
3-4 years
Full time
Bachelor's degree
Scholarships available
Berlin
English

Program description

BSc (Hons) in Digital Marketing and Social Media

Passionate about digital marketing and social media? Study the BSc Digital Marketing and Social Media at BSBI.

Why study this programme

The BSc (Hons) in Digital Marketing and Social Media programme, created in partnership with the University for the Creative Arts, a Gold Standard institution under the Teaching Excellence Framework (TEF) that has been ranked 13th out of all UK universities in The Guardian League Tables 2020 and ranked 7th in business, marketing and management (The Guardian League Tables 2021).This programme equips students with skills in marketing and communications, digital marketing analytics, marketing and media planning and social media development. You can choose between the three or four-year International Route. The four-year route will include a foundation year which will help you develop core knowledge of creative business and management. Additionally, you’ll be fully prepared for using English in academic work.

Admission requirements

Entry Requirements

Foundation (International Route)

Minimum age: 17 (titles awarded upon completion of at least 11 years of schooling)
Academic qualifications: ECCTIS UK equivalent to GCSE

English language requirements

  • IELTS Academic – minimum overall score 5.0 (with min 4.5 in each component) or equivalent test (i.e. Password Test, PTE, TOEFL IBT)
  • West African Certificates (WAEC AND NECO only) with a minimum of C6 in English and issued within the last 5 years. Kenya Certificate of Secondary Education (KCSE) is also accepted with an overall grade C or above. For Tanzania and Cameroon, we request an IELTS (or equivalent certificate)
  • Nationals of a majority English speaking country who have taken their academic qualifications in that country do not need to sit an English test (Antigua and Barbuda, Australia, The Bahamas, Barbados, Belize, Dominica, Grenada, Guyana, Ireland, Jamaica, Malta, New Zealand, St Kitts and Nevis, St Lucia, St Vincent and the Grenadines, Trinidad and Tobago, UK and USA)
  • The English Language test can be waived and a Medium of Instruction Letter submitted if: 1. Applicants have achieved ECCTIS UK recognised High School Certificate, where the medium of instruction was entirely in English (teaching and assessment) 2. You are a Canadian national who has completed studies at an English-speaking School/College/University

BSc (Hons)

Minimum age: 18 years old (titles awarded upon completion of at least 12 years of schooling) Academic qualifications: a school leaving certificate that allows you to pursue higher education in Germany (e.g. Abitur, Fachhochschulreife, Matura or International Baccalaureate), or International school leaving certificates, or BTEC/National Diploma, or Advanced Vocational Certificate of Education.

If you do not meet the above academic requirements, applicants with professional qualifications and/or 4 or more years of full-time work experience will be considered on an individual basis.

English language requirements:

  • IELTS Academic – minimum overall score of 6.0 (with min 5.5 in each component) or equivalent test (i.e. Password Test, PTE, TOEFL IBT)
  • The English language test can be waived, and a Medium of Instruction Letter submitted if: 1. Applicants have achieved ECCTIS UK recognised High School Certificate or above*, where the medium of instruction was entirely in English (teaching and assessment) 2. You are a Canadian national who has completed studies at an English-speaking School/College/University
  • West African Certificates (WAEC AND NECO only) with a minimum of C6 in English and issued within the last 5 years. Kenya Certificate of Secondary Education (KCSE) is also accepted with an overall grade C or above. For Tanzania and Cameroon, we request an IELTS (or equivalent certificate)
  • Cambridge IGCSE, Cambridge AICE certificates
  • International Baccalaureate Diploma if: English Syllabus A: Standard or Higher Grade 4, or above and English Syllabus B: Standard Grade 5 or Higher Grade 4, or above
  • Nationals of a majority English speaking country who have taken their academic qualifications in that country, do not need to sit an English test (Antigua and Barbuda, Australia, The Bahamas, Barbados, Belize, Dominica, Grenada, Guyana, Ireland, Jamaica, Malta, New Zealand, St Kitts and Nevis, St Lucia, St Vincent and the Grenadines, Trinidad and Tobago, UK and USA)

*Above High School Certificate can be Undergraduate Certificate, Undergraduate Diploma, HNC, HND, CertHE, DipHE, etc.


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Program content

Foundation Year (International Route)

  • Introduction to Creative Business and Management
  • English for Academic Purposes, Research and Study Skills
  • Marketing, Communication and Branding
  • Creative Business Project
  • Introduction to the German language

Bsc 1st Year

  • Social Media: Contexts and Development
  • Foundations of Marketing and Communications
  • Economics for Business
  • Business Seminar 1: Understanding Consumers
  • Creative People and Organisations
  • Understanding Trends and Forecasting
  • Brand Identity
  • Business Seminar 2: Business Analytics
  • Introduction to the German language

Bsc 2nd Year

  • Business Seminar 3: Professional Practice
  • Critical Analysis with English for Academic Purposes 1
  • Financial Management
  • Critical Analysis with English for Academic Purposes 2
  • Digital Marketing Analytics
  • Creative Innovation
  • Industry Lecture Series
  • Behavioural Studies and Consumption
  • Advance German language

Bsc 3rd Year

  • Creative Business Start-up
  • Data Mining for Marketeers
  • Games: Global Industry and Futures
  • Business Seminar 4: Strategy and Decision Making
  • Creative Leadership Lab
  • Project/ Dissertation
  • Business German language

Scholarships & funding

  • Apply today and save up to 50% reduction on your fees via our High Achiever scholarship scheme. Terms and conditions apply.*
  • To learn more about special discounts and offers for international students, please fill in an inquiry form or visit the institute's website.

Tuition fees

  • Tuition Fees for International students fee students : € 9,000 per year
  • Tuition Fees for EU students fee : € 7,000 per year

Qualification

Upon successfully completing the BSc (Hons) Digital Marketing and Social Media, you will be able to:

Knowledge

  • Understand how the specific features of digital marketing and social media work together to inform strategy and operations in a range of creative business contexts
  • Discuss and apply coherent and detailed knowledge of digital marketing and social media within the creative industries
  • Debate current professional opinion and research about digital marketing and social media and changes that may affect its development in the near or mid-term future

Career opportunities

The BSc programme will equip you with a range of skills that will enable you to be a successful marketing professional. You could consider a career as a marketing executive, copywriter, social media executive or a digital agency account manager.

About this institute

Berlin School of Business & Innovation

Berlin School of Business and Innovation (BSBI) is located in the heart of Berlin and focuses on helping graduates to become exceptional leaders in their chosen field. Our school has three concepts at its heart: Enterprise Leadership Success Every course...


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Why study at Berlin School of Business & Innovation

There is no denying that Berlin is an excellent study destination. With its blend of cultural heritage sites and vibrant nightlife, Germany’s capital has become a popular choice for many students around the world, particularly those seeking an affordable education.

Every course is taught in English, enabling you to learn without any language barriers.

BSBI also offers the free Executive Education course which is aimed at those wanting to take up leadership roles in their careers. This will help you stand out from the crowd, particularly in today’s competitive job market. BSBI prides itself on offering an inclusive and multicultural learning environment for students to thrive in.

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