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Digital Content Marketing

Berghs School of Communication
Berghs School of Communication

Program description

Digital Content Marketing

This course is designed for future content managers and offers a foundation in digital content strategy and a practical toolbox for text, photo, and video production for digital media. You apply knowledge to practical cases and learn how to measure and improve your content value and performance.

Program content

Course Content

Digital content marketing is about crafting digital content that engage consumers, build better brand relationships and get noticed in the feeds. This online course offers you an introduction to digital content marketing, you will learn what digital content works on what channel, how to use storytelling from a brand perspective and learn the practical tools needed to craft engaging digital content. Finally, you will learn the fundamentals of a content strategy and how to analyze the performance of your digital content marketing efforts.

The course offers three tools for practical content production: writing, photography,  video marketing. You apply knowledge to a case and learn how to manage, produce and plan content. You also meet guest speakers from the industry and develop your network and work on a real client case.

Key Learnings

  • Content marketing  – key principles
  • Content and channel strategy
  • Storytelling
  • Content production and management
  • Toolkit: photo editing
  • Toolkit: video editing
  • Toolkit: writing for digital media
  • Measurements and analytics
  • Project work and feedback

Tuition fees

For more information about tuition please visit our website.

About this institute

Berghs School of Communication

Berghs School of Communication

At Berghs, we love all forms of communication and are compelled onwards by people fulfilling their potential. Our goal is to keep educating the top communicators of tomorrow, something we've been busy doing since 1941. We’re often described as a...

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Why study at Berghs School of Communication

Sweden ranked #3 study abroad country

Sweden has been ranked the #3 study abroad country in Europe for 2020! With a high English language proficiency and the headquarters of companies like H&M and Spotify, Sweden was also ranked #1 in Europe for students who want to achieve their career goals.

We’re often described as a world-leading communication school. At Cannes, we’ve won the AKQA Future Lions School of the Year Award on seven different occasions, competing against more than 60 schools from 40 countries. Since it started in 2005, we’ve received the main award in 2018, 2017, 2016, 2015, 2014, 2010, and 2009. Our students are sought after for their ability to quickly translate their knowledge into action, and 97% have a job in their field of study within six months of graduation

Contact info

Berghs School of Communication

Sveavägen 34
111 93 Stockholm

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