About this program
Brand Strategy Online Course
Learn how to develop, focus and execute brand strategies that integrate business, creative and technological perspectives. This fast-track, part-time course teaches you brand modeling techniques, tools, and practical applications.
Program content
Course Content
The course provides you with key concepts and models, relevant case studies, and a practical project to apply your knowledge to. Knitting this all together is a methodical framework that allows you to connect the dots between the three perspectives of brand strategy.
- Week 1: Process and principles
- Week 2: Framework
- Week 3: Brand identity and communication systems
- Week 4: Strategy briefs
- Week 5: Data and decisions
- Week 6: Storytelling
- Week 7: Integrating technology in products, services and marketing
- Week 8: Integrating technology in user experience
- Week 9: Activation strategy
- Week 10: Effective presentations
- Week 11: Final client presentations
- Week 12: Defining roles
Tuition
For more information about tuition please visit our website.
Message the school
About this institute
Berghs School of Communication
At Berghs, we love all forms of communication and are compelled onwards by people fulfilling their potential. Our goal is to keep educating the top communicators of tomorrow, something we've been busy doing since 1941. We’re often described as a...
Why study at Berghs School of Communication
We’re often described as a world-leading communication school. At Cannes, we’ve won the AKQA Future Lions School of the Year Award on seven different occasions, competing against more than 60 schools from 40 countries. Since it started in 2005, we’ve received the main award in 2018, 2017, 2016, 2015, 2014, 2010, and 2009. Our students are sought after for their ability to quickly translate their knowledge into action, and 97% have a job in their field of study within six months of graduation
Contact info
Berghs School of Communication
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